Noom
Psychology-driven digital weight management platform combining behavioral coaching with GLP-1 medication prescribing, valued at $3.7B.
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Full Review
Noom occupies a distinctive position in the telehealth weight-loss market by anchoring its GLP-1 prescribing program to a mature behavioral-change platform with 18 years of iteration and nearly 850,000 App Store reviews averaging 4.7 stars. The company's introduction of a microdose GLP-1 tier at $199/month and a taper-off guarantee represent genuine product innovation. However, Noom's history of billing controversies — including a $56M class action settlement and a BBB 'D' rating — remains a material reputational liability, and its coaching experience is frequently criticized as automated rather than clinical-grade. The $3.7B valuation reflects investor confidence in Noom's brand and data moat, but the company's refusal to expand beyond weight loss limits its addressable market compared to multi-vertical competitors.
Last researched: 2026-03-30
Pricing
Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.
| Treatment | Category | Price/mo | Includes | Notes |
|---|---|---|---|---|
| Noom Weight (Behavioral Only) | Weight Loss / GLP-1 | $17–$70 | ○ Consults○ Lab work○ Shipping | Free 7-14 day trial Subscription required |
| Noom Med GLP-1 Rx (Compounded Semaglutide) | Weight Loss / GLP-1 | $129–$279 | ● Consults● Lab work● Shipping | $129 first month Subscription required |
| Noom Microdose GLP-1 Rx | Weight Loss / GLP-1 | $99–$199 | ● Consults○ Lab work● Shipping | $99 first month Subscription required |
| Noom Med Brand-Name Rx Access | Weight Loss / GLP-1 | $69–$99 | ● Consults○ Lab work○ Shipping | $69 first month, then $99/mo; medication cost separate Subscription required |