Home›Compare›Calibrate vs Willow

Calibrate vs Willow: Which Is Better?

Head-to-head comparison of Calibrate and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Calibrate scores higher overall in our independent evaluation (66.9/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

67

Calibrate is a year-long metabolic-reset program pairing coaching and biomarker tracking with insurance-navigated branded GLP-1 prescribing — built for members who already have GLP-1 coverage, not cash-pay patients.

Visit Calibrate
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionCalibrateWillow
Overall Score66.9/100 ✓51.9/100
Trust & Safety30%76/100 ✓48/100
Value25%58/100 ✓52/100
Experience20%72/100 ✓62/100
Product Range15%60/100 ✓55/100
Reputation10%62/100 ✓38/100

At a Glance

Founded2019—
HeadquartersNew York, NY—
Publicly tradedNoNo
Treatment categories12
Treatments listed22
Starting price$25/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryCalibrateWillow
Weight Loss / GLP-1$25–$1350
Insurance-Navigated Branded GLP-1
$299
Compounded Semaglutide

Calibrate

+Comprehensive year-long program combining 1:1 coaching, biomarker/lab review, and a connected smart scale alongside GLP-1 prescribing
+Insurance-navigation support aims to get members GLP-1 medication near a $25/month copay when commercial coverage applies
+Strong Trustpilot rating (4.5/5, ~1,200 reviews) with many members reporting 40-70+ lb losses
−Poor fit and high cost for cash-pay patients without GLP-1 insurance coverage — medication bills separately and can approach full brand retail (roughly $1,000+/month) if a plan doesn't cover it
−$199/month program fee requires a 3-month minimum commitment ($597) before month-to-month conversion
−Reports of 3+ week waits for medication-dose changes and inconsistent coach assignment session-to-session
Read the full Calibrate review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Calibrate vs Willow — FAQ

Is Calibrate better than Willow?

▾

Calibrate scores higher overall in our independent evaluation (66.9/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Calibrate or Willow cheaper?

▾

Calibrate has the lower starting price (from $25/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Calibrate and Willow both offer?

▾

Both platforms treat Weight Loss / GLP-1. Calibrate covers 1 treatment category total and Willow covers 2.

Still deciding?

Calibrate alternativesWillow alternativesTake the Match Quiz