Home›Compare›Direct Meds vs Willow

Direct Meds vs Willow: Which Is Better?

Head-to-head comparison of Direct Meds and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Direct Meds scores higher overall in our independent evaluation (73.5/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

74

Cash-pay pharmacy and telehealth combo focused on transparent pricing and no-surprise billing.

Visit Direct Meds
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionDirect MedsWillow
Overall Score73.5/100 ✓51.9/100
Trust & Safety30%72/100 ✓48/100
Value25%82/100 ✓52/100
Experience20%74/100 ✓62/100
Product Range15%65/100 ✓55/100
Reputation10%68/100 ✓38/100

At a Glance

Founded2021—
HeadquartersMiami, FL—
Publicly tradedNoNo
Treatment categories32
Treatments listed52
Starting price$179/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryDirect MedsWillow
Weight Loss / GLP-1$179–$249
Compounded Semaglutide (sublingual)
$299
Compounded Semaglutide

Direct Meds

+Transparent cash-pay pricing with no hidden fees
+Integrated pharmacy for fast fulfillment
+Competitive GLP-1 pricing
−Smaller company with less track record
−Limited treatment categories
−Less sophisticated platform experience
Read the full Direct Meds review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Direct Meds vs Willow — FAQ

Is Direct Meds better than Willow?

▾

Direct Meds scores higher overall in our independent evaluation (73.5/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Direct Meds or Willow cheaper?

▾

Direct Meds has the lower starting price (from $179/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Direct Meds and Willow both offer?

▾

Both platforms treat Weight Loss / GLP-1. Direct Meds covers 3 treatment categories total and Willow covers 2.

Still deciding?

Direct Meds alternativesWillow alternativesTake the Match Quiz