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Found vs Willow: Which Is Better?

Head-to-head comparison of Found and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Found scores higher overall in our independent evaluation (74.2/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

74
Found
Good

Found is a weight-loss telehealth platform offering one of the broadest medication menus in the category — compounded and branded GLP-1s plus adjunct drugs — bundled with coaching under a single monthly plan fee.

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52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionFoundWillow
Overall Score74.2/100 ✓51.9/100
Trust & Safety30%75/100 ✓48/100
Value25%74/100 ✓52/100
Experience20%72/100 ✓62/100
Product Range15%80/100 ✓55/100
Reputation10%68/100 ✓38/100

At a Glance

Founded2019—
HeadquartersAustin, TX—
Publicly tradedNoNo
Treatment categories12
Treatments listed42
Starting price$99/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryFoundWillow
Weight Loss / GLP-1$99–$199
Compounded Semaglutide Plan
$299
Compounded Semaglutide

Found

+Broadest medication menu among GLP-1 telehealth programs (compounded semaglutide/tirzepatide, branded GLP-1s, metformin, topiramate, Contrave, zonisamide) via a personalized assessment
+Compounded medication cost is bundled into the monthly plan fee rather than billed separately, so the advertised price is closer to the real one
+Multiple insurance partnerships (BCBS, Cigna, UnitedHealthcare, Aetna, Anthem) with copays reported around $30
−Reddit/Trustpilot reports of 'misleading pricing' and unexpected charges, particularly around insurance and Medicare coverage representation
−Entry-level $99/mo price requires a 12-month prepay commitment; month-to-month cash pricing runs closer to $289/mo
−Customer service responsiveness reported as inconsistent, especially for shipment problems
Read the full Found review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Found vs Willow — FAQ

Is Found better than Willow?

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Found scores higher overall in our independent evaluation (74.2/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Found or Willow cheaper?

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Found has the lower starting price (from $99/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Found and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. Found covers 1 treatment category total and Willow covers 2.

Still deciding?

Found alternativesWillow alternativesTake the Match Quiz