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Fridays vs Willow: Which Is Better?

Head-to-head comparison of Fridays and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Fridays scores higher overall in our independent evaluation (55.3/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on experience, product range.

55

Bootstrapped GLP-1 weight-management clinic offering compounded semaglutide and tirzepatide with bundled dietitian, fitness, and mental health coaching.

Visit Fridays
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionFridaysWillow
Overall Score55.3/100 ✓51.9/100
Trust & Safety30%55/100 ✓48/100
Value25%75/100 ✓52/100
Experience20%50/10062/100 ✓
Product Range15%30/10055/100 ✓
Reputation10%55/100 ✓38/100

At a Glance

Founded2023—
HeadquartersIrvine, CA—
Publicly tradedNoNo
Treatment categories12
Treatments listed52
Starting price$98/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryFridaysWillow
Weight Loss / GLP-1$98
Branded Wegovy (Pill or Pen)
$299
Compounded Semaglutide

Fridays

+Comprehensive all-inclusive pricing: labs, unlimited visits, dietitian, mental health support, and fitness app bundled
+Competitive compounded GLP-1 pricing starting at $150/mo on annual plan
+Unique insurance concierge handles prior authorizations for brand-name GLP-1s
−BBB 'F' rating — failed to respond to 9 out of 11 complaints
−Reports of ineffective compounded semaglutide; one customer received medication from pharmacy with health violations
−Billing problems: duplicate charges (one customer charged 6 times), difficulty canceling
Read the full Fridays review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Fridays vs Willow — FAQ

Is Fridays better than Willow?

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Fridays scores higher overall in our independent evaluation (55.3/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on experience, product range.

Is Fridays or Willow cheaper?

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Fridays has the lower starting price (from $98/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Fridays and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. Fridays covers 1 treatment category total and Willow covers 2.

Still deciding?

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