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Hims & Hers vs Willow: Which Is Better?

Head-to-head comparison of Hims & Hers and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

78
Hims & Hers
Very Good

The largest publicly traded D2C telehealth platform, offering treatments across hair loss, ED, mental health, skincare, and weight loss.

Visit Hims & Hers
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionHims & HersWillow
Overall Score77.5/100 ✓51.9/100
Trust & Safety30%75/100 ✓48/100
Value25%70/100 ✓52/100
Experience20%85/100 ✓62/100
Product Range15%90/100 ✓55/100
Reputation10%70/100 ✓38/100

At a Glance

Founded2017—
HeadquartersSan Francisco, CA—
Publicly tradedYes (HIMS)No
Treatment categories72
Treatments listed92
Starting price$11/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryHims & HersWillow
Weight Loss / GLP-1$149–$299
Branded Wegovy (oral/injectable)
$299
Compounded Semaglutide
Women's Health——

Hims & Hers

+Widest treatment category coverage of any D2C telehealth brand
+Vertically integrated pharmacy keeps costs down and shipping fast
+Publicly traded with transparent financials
−Compounded GLP-1 programs being phased out after Novo Nordisk deal
−Subscription auto-renewal complaints common on Reddit
−Customer support response times vary
Read the full Hims & Hers review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Hims & Hers vs Willow — FAQ

Is Hims & Hers better than Willow?

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Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Hims & Hers or Willow cheaper?

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Hims & Hers has the lower starting price (from $11/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Hims & Hers and Willow both offer?

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Both platforms treat Weight Loss / GLP-1, Women's Health. Hims & Hers covers 7 treatment categories total and Willow covers 2.

Still deciding?

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