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Keeps vs Ro: Which Is Better?

Head-to-head comparison of Keeps and Ro based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Ro scores higher overall in our independent evaluation (77/100 vs 69.7/100), leading on trust & safety, experience, product range, reputation. Keeps comes out ahead on value. Keeps has the lower entry price (from $10/mo vs $13/mo), so the better value depends on which treatment you need.

70
Keeps
Good

Hair loss specialist with dermatologist oversight, now owned by Remedy Meds following its acquisition of parent company Thirty Madison.

Visit Keeps
77
Ro
Very Good

Vertically integrated private telehealth with in-house pharmacy, diagnostics, and an Eli Lilly partnership for branded GLP-1s.

Visit Ro

Score Breakdown

DimensionKeepsRo
Overall Score69.7/10077/100 ✓
Trust & Safety30%68/10085/100 ✓
Value25%70/100 ✓65/100
Experience20%75/10080/100 ✓
Product Range15%62/10075/100 ✓
Reputation10%75/10080/100 ✓

At a Glance

Founded20182017
HeadquartersNew York, NYNew York, NY
Publicly tradedNoNo
Treatment categories15
Treatments listed39
Starting price$10/mo$13/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryKeepsRo
Hair Loss$10–$15
Minoxidil (topical)
$13–$16
Topical Minoxidil

Keeps

+Deep specialization in hair loss — focused expertise
+Dermatologist consultations included
+Progress photo tracking built into the platform
−No public pricing — costs only visible after starting an intake (a recent change)
−Shipping no longer free: $5 per shipment per Keeps' own FAQ
−New parent Remedy Meds carries a BBB 'F' rating and a 2025 FDA warning letter — ownership risk worth watching
Read the full Keeps review →

Ro

+Direct Eli Lilly partnership for branded Zepbound
+Novo Nordisk partnership for branded Wegovy pill at lowest cash-pay price
+In-house pharmacy and diagnostics lab
−Higher prices than competitors using compounded medications
−$145/mo membership fee on top of medication costs
−Narrower treatment range than Hims & Hers
Read the full Ro review →

Keeps vs Ro — FAQ

Is Keeps better than Ro?

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Ro scores higher overall in our independent evaluation (77/100 vs 69.7/100), leading on trust & safety, experience, product range, reputation. Keeps comes out ahead on value. Keeps has the lower entry price (from $10/mo vs $13/mo), so the better value depends on which treatment you need.

Is Keeps or Ro cheaper?

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Keeps has the lower starting price (from $10/mo vs $13/mo for Ro). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Keeps and Ro both offer?

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Both platforms treat Hair Loss. Keeps covers 1 treatment category total and Ro covers 5.

Still deciding?

Keeps alternativesRo alternativesTake the Match Quiz