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LifeMD vs Willow: Which Is Better?

Head-to-head comparison of LifeMD and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

LifeMD scores higher overall in our independent evaluation (68/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

68
LifeMD
Good

Publicly traded telehealth betting big on weight loss, with aggressive GLP-1 pricing and fast-growing subscriber base.

Visit LifeMD
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionLifeMDWillow
Overall Score68/100 ✓51.9/100
Trust & Safety30%65/100 ✓48/100
Value25%75/100 ✓52/100
Experience20%70/100 ✓62/100
Product Range15%65/100 ✓55/100
Reputation10%60/100 ✓38/100

At a Glance

Founded2020—
HeadquartersNew York, NY—
Publicly tradedYes (LFMD)No
Treatment categories62
Treatments listed52
Starting price$14/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryLifeMDWillow
Weight Loss / GLP-1$149–$349
Branded Wegovy (oral/injectable)
$299
Compounded Semaglutide

LifeMD

+Novo Nordisk partnership for branded Wegovy pill and subscription program
+Eli Lilly partnership for branded Zepbound access
+Publicly traded with quarterly earnings transparency — 25% revenue growth in 2025
−Compounded GLP-1s discontinued — pivoted to branded medications
−Aggressive marketing draws scrutiny from health professionals
−Narrower treatment range than Hims or Ro
Read the full LifeMD review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

LifeMD vs Willow — FAQ

Is LifeMD better than Willow?

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LifeMD scores higher overall in our independent evaluation (68/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is LifeMD or Willow cheaper?

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LifeMD has the lower starting price (from $14/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do LifeMD and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. LifeMD covers 6 treatment categories total and Willow covers 2.

Still deciding?

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