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Maximus vs Willow: Which Is Better?

Head-to-head comparison of Maximus and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Maximus scores higher overall in our independent evaluation (65.3/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

65

Maximus is a Santa Monica-based men's telehealth brand focused on testosterone and blood-flow (ED) protocols with published, comparison-ready pricing.

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52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

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Score Breakdown

DimensionMaximusWillow
Overall Score65.3/100 ✓51.9/100
Trust & Safety30%62/100 ✓48/100
Value25%68/100 ✓52/100
Experience20%72/100 ✓62/100
Product Range15%65/100 ✓55/100
Reputation10%55/100 ✓38/100

At a Glance

Founded2020—
HeadquartersSanta Monica, CA—
Publicly tradedNoNo
Treatment categories42
Treatments listed62
Starting price$49.99/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryMaximusWillow
Weight Loss / GLP-1$199–$399
GLP-1 Weight Loss
$299
Compounded Semaglutide

Maximus

+Per-protocol prices published on the website rather than gated behind an intake form
+Strong Trustpilot rating (4.4/5, 1,072 reviews) with consistent praise for support responsiveness
+Headline pricing for testosterone and ED protocols is easy to compare side by side
−BBB rating of B- (not accredited), with 18 closed complaints in the last 3 years
−Headline monthly prices require annual billing commitment; effective cost is higher on flexible terms
−Patient reports of unexpected charges and billing errors requiring bank intervention to resolve
Read the full Maximus review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Maximus vs Willow — FAQ

Is Maximus better than Willow?

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Maximus scores higher overall in our independent evaluation (65.3/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Maximus or Willow cheaper?

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Maximus has the lower starting price (from $49.99/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Maximus and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. Maximus covers 4 treatment categories total and Willow covers 2.

Still deciding?

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