Home›Compare›Nurx vs Willow

Nurx vs Willow: Which Is Better?

Head-to-head comparison of Nurx and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Nurx scores higher overall in our independent evaluation (70.5/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

71
Nurx
Good

Women's health telehealth for birth control, STI testing, and dermatology — with both insurance and cash-pay options.

Visit Nurx
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionNurxWillow
Overall Score70.5/100 ✓51.9/100
Trust & Safety30%70/100 ✓48/100
Value25%72/100 ✓52/100
Experience20%70/100 ✓62/100
Product Range15%70/100 ✓55/100
Reputation10%70/100 ✓38/100

At a Glance

Founded2015—
HeadquartersSan Francisco, CA—
Publicly tradedNoNo
Treatment categories42
Treatments listed42
Starting price$0/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryNurxWillow
Women's HealthFree–$25
Birth Control (generic)
—

Nurx

+Accepts insurance in addition to cash-pay — birth control can be $0 copay
+Strong reputation in birth control and women's health
+STI testing kits shipped discreetly
−Consult fees billed separately per category ($28/yr birth control, $40 acne, $59 mental health) — advertised prices aren't all-in
−New parent Remedy Meds carries a BBB 'F' rating and a 2025 FDA warning letter — ownership risk worth watching
−No men's health treatments
Read the full Nurx review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Nurx vs Willow — FAQ

Is Nurx better than Willow?

▾

Nurx scores higher overall in our independent evaluation (70.5/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Nurx or Willow cheaper?

▾

Nurx has the lower starting price (from $0/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Nurx and Willow both offer?

▾

Both platforms treat Women's Health. Nurx covers 4 treatment categories total and Willow covers 2.

Still deciding?

Nurx alternativesWillow alternativesTake the Match Quiz