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PlushCare vs Willow: Which Is Better?

Head-to-head comparison of PlushCare and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

PlushCare scores higher overall in our independent evaluation (68.3/100 vs 51.9/100), leading on trust & safety, value, product range, reputation.

68

PlushCare is a virtual primary-care membership service that layers weight-loss visits and branded GLP-1 prescriptions onto its core telehealth offering, rather than running a dedicated compounded-GLP-1 program.

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52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

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Score Breakdown

DimensionPlushCareWillow
Overall Score68.3/100 ✓51.9/100
Trust & Safety30%78/100 ✓48/100
Value25%62/100 ✓52/100
Experience20%62/10062/100
Product Range15%65/100 ✓55/100
Reputation10%72/100 ✓38/100

At a Glance

Founded2014—
HeadquartersSan Francisco, CA—
Publicly tradedNoNo
Treatment categories22
Treatments listed32
Starting price$20/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryPlushCareWillow
Weight Loss / GLP-1$650–$1100
Branded GLP-1 Prescription (Wegovy, Saxenda)
$299
Compounded Semaglutide

PlushCare

+Low $19.99/mo membership with first month free, and insurance-eligible visits as low as a $30 copay
+Accepts major insurance plans (Aetna, Cigna, Humana), broader than most single-purpose GLP-1 telehealth startups
+Physician-led primary care model covers ongoing and chronic care beyond a single weight-loss funnel
−Branded GLP-1 medication (Zepbound, Wegovy) is billed separately at the pharmacy — without insurance coverage this can run roughly $1,000+/month, dwarfing the low membership fee
−No compounded GLP-1 option, so cash-pay patients without drug coverage face full retail brand pricing
−Trustpilot pattern of unexpected recurring membership charges and difficulty cancelling
Read the full PlushCare review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

PlushCare vs Willow — FAQ

Is PlushCare better than Willow?

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PlushCare scores higher overall in our independent evaluation (68.3/100 vs 51.9/100), leading on trust & safety, value, product range, reputation.

Is PlushCare or Willow cheaper?

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PlushCare has the lower starting price (from $20/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do PlushCare and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. PlushCare covers 2 treatment categories total and Willow covers 2.

Still deciding?

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