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Ro vs Willow: Which Is Better?

Head-to-head comparison of Ro and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Ro scores higher overall in our independent evaluation (77/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

77
Ro
Very Good

Vertically integrated private telehealth with in-house pharmacy, diagnostics, and an Eli Lilly partnership for branded GLP-1s.

Visit Ro
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionRoWillow
Overall Score77/100 ✓51.9/100
Trust & Safety30%85/100 ✓48/100
Value25%65/100 ✓52/100
Experience20%80/100 ✓62/100
Product Range15%75/100 ✓55/100
Reputation10%80/100 ✓38/100

At a Glance

Founded2017—
HeadquartersNew York, NY—
Publicly tradedNoNo
Treatment categories52
Treatments listed92
Starting price$13/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryRoWillow
Weight Loss / GLP-1$149–$299
Branded Wegovy Pill (oral semaglutide)
$299
Compounded Semaglutide

Ro

+Direct Eli Lilly partnership for branded Zepbound
+Novo Nordisk partnership for branded Wegovy pill at lowest cash-pay price
+In-house pharmacy and diagnostics lab
−Higher prices than competitors using compounded medications
−$145/mo membership fee on top of medication costs
−Narrower treatment range than Hims & Hers
Read the full Ro review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Ro vs Willow — FAQ

Is Ro better than Willow?

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Ro scores higher overall in our independent evaluation (77/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Ro or Willow cheaper?

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Ro has the lower starting price (from $13/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Ro and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. Ro covers 5 treatment categories total and Willow covers 2.

Still deciding?

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