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WeightWatchers vs Willow: Which Is Better?

Head-to-head comparison of WeightWatchers and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

WeightWatchers scores higher overall in our independent evaluation (60/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on experience.

60

Legacy weight loss brand that acquired Sequence to enter GLP-1 telehealth, combining medication with 60+ years of community support.

Visit WeightWatchers
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionWeightWatchersWillow
Overall Score60/100 ✓51.9/100
Trust & Safety30%65/100 ✓48/100
Value25%55/100 ✓52/100
Experience20%60/10062/100 ✓
Product Range15%55/10055/100
Reputation10%65/100 ✓38/100

At a Glance

Founded1963—
HeadquartersNew York, NY—
Publicly tradedYes (WW)No
Treatment categories12
Treatments listed12
Starting price$74/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryWeightWatchersWillow
Weight Loss / GLP-1$74–$84
Med+ GLP-1 Program
$299
Compounded Semaglutide

WeightWatchers

+60+ years of weight management brand recognition
+Unique combo of GLP-1 medication + coaching + community
+Insurance-friendly approach for eligible patients
−Filed Chapter 11 bankruptcy May 2025 — emerged but financial risk remains
−Higher all-in cost (WW membership + clinical program + separate medication)
−Telehealth tech newer and less polished
Read the full WeightWatchers review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

WeightWatchers vs Willow — FAQ

Is WeightWatchers better than Willow?

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WeightWatchers scores higher overall in our independent evaluation (60/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on experience.

Is WeightWatchers or Willow cheaper?

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WeightWatchers has the lower starting price (from $74/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do WeightWatchers and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. WeightWatchers covers 1 treatment category total and Willow covers 2.

Still deciding?

WeightWatchers alternativesWillow alternativesTake the Match Quiz