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61
Fair

Cove

Cove is Thirty Madison's migraine telehealth brand, prescribing generic triptans, preventives and anti-nausea drugs from $45 per quarter, and handling branded CGRP drugs through insurance.

New York, NYFounded 2018201-500 employeesReviewed 2026-09-02
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Our Verdict

Cove scores 60.8/100 in our independent evaluation — fair overall. Plans start at $15/mo.

What we like

+Per-drug prices published for generic triptans, preventives and anti-nausea medication ($45–$75 per 3 months)
+Covers acute, preventive and anti-nausea therapy, plus branded gepants/CGRP drugs via insurance
+Initial consult can be billed to insurance (about $30 average copay) instead of $99 cash

What to watch

−Trustpilot 1.7/5 across 45 reviews (91% 1-star), unclaimed profile
−Recurring reports of being charged for consults that ended in denial of treatment
−Ongoing $10/month membership on top of medication cost, billed quarterly
−Branded CGRP/gepant drugs have no cash price; insurance only

Full Review

Cove is owned by Thirty Madison, which also owns Keeps, Nurx and Facet. It offers an online consult with a headache-specialist-designed protocol, $99 out of pocket or about a $30 average copay, followed by a $10/month membership billed quarterly. Generic medications are priced openly: sumatriptan nasal, rizatriptan, naratriptan, topiramate, propranolol and ondansetron at $45 per 3 months, and eletriptan and zolmitriptan at $75 per 3 months, with $3 shipping (free on 90-day shipments). Branded gepants and CGRP antibodies (Nurtec, Ubrelvy, Qulipta, Aimovig, Emgality) are handled via insurance only. Independent reviews are poor: its unclaimed Trustpilot profile is 1.7/5 on 45 reviews, 91% of them 1-star, mostly alleging charges for consults that ended in denial, billing confusion and unresponsive support.

Last researched: 2026-09-02

Pricing

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

TreatmentCategoryPrice/moIncludesNotes
Generic Triptans (sumatriptan, rizatriptan, naratriptan, eletriptan, zolmitriptan)Primary Care$15–$25
○ Consults○ Lab work○ Shipping
$99 initial consult (or insurance copay); plus $10/mo membership billed quarterly
Subscription required
Migraine Prevention (topiramate, propranolol)Primary Care$15
○ Consults○ Lab work○ Shipping
$45 per 3 months; plus $10/mo membership
Subscription required
Anti-Nausea (ondansetron, metoclopramide)Primary Care$15
○ Consults○ Lab work○ Shipping
$45 per 3 months; plus $10/mo membership
Subscription required

Score Breakdown

62
Trust & Safety (30%)
72
Value (25%)
45
Experience (20%)
68
Product Range (15%)
50
Reputation (10%)
Trust & Safety62/100
Value72/100
Experience45/100
Product Range68/100
Reputation50/100

Cove — Frequently Asked Questions

Is Cove legit?

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We rate Cove's trust & safety at 62/100 (fair), based on FDA compliance, licensing, and pricing transparency. Its overall score across all five of our scoring dimensions is 60.8/100 — see the full breakdown above.

How much does Cove cost?

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Cove's plans start at $15/mo. Exact pricing varies by treatment — see the pricing table above for a breakdown by product. Prices were last verified 2026-09-02.

Does Cove require a subscription?

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Yes — every Cove plan we track requires an ongoing subscription.

What does Cove treat?

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Cove offers treatment in: Primary Care.