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BMI Doctors vs Willow: Which Is Better?

Head-to-head comparison of BMI Doctors and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

BMI Doctors scores higher overall in our independent evaluation (56.9/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on experience, product range.

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BMI Doctors is a GLP-1 weight-loss brand of Jacksonville-based telemedicine company Ocenture, bundling a Quest lab panel and a live doctor consult with compounded injectable or sublingual semaglutide and tirzepatide.

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52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

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Score Breakdown

DimensionBMI DoctorsWillow
Overall Score56.9/100 ✓51.9/100
Trust & Safety30%58/100 ✓48/100
Value25%66/100 ✓52/100
Experience20%55/10062/100 ✓
Product Range15%50/10055/100 ✓
Reputation10%45/100 ✓38/100

At a Glance

Founded——
HeadquartersJacksonville, FL—
Publicly tradedNoNo
Treatment categories12
Treatments listed42
Starting price$249/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryBMI DoctorsWillow
Weight Loss / GLP-1$249–$319
Compounded Semaglutide (injectable)
$299
Compounded Semaglutide

BMI Doctors

+Every plan includes a Quest Diagnostics lab panel and a live consultation with a board-certified physician before prescribing
+Named clinical team (six physicians plus a PA and FNP) with bylined educational content
+Sublingual 'oral drop' versions of compounded semaglutide and tirzepatide for patients avoiding injections
−Pricing and coverage claims conflict across the site: monthly semaglutide shown as both $279 and $319, and coverage as both 41 and 48 states
−Default quarterly billing charges $747–990 up front, and opened or used medication is non-refundable
−No independent review footprint: zero Trustpilot reviews and no BBB profile for the brand
Read the full BMI Doctors review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

BMI Doctors vs Willow — FAQ

Is BMI Doctors better than Willow?

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BMI Doctors scores higher overall in our independent evaluation (56.9/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on experience, product range.

Is BMI Doctors or Willow cheaper?

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BMI Doctors has the lower starting price (from $249/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do BMI Doctors and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. BMI Doctors covers 1 treatment category total and Willow covers 2.

Still deciding?

BMI Doctors alternativesWillow alternativesTake the Match Quiz