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bmiMD vs Willow: Which Is Better?

Head-to-head comparison of bmiMD and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

bmiMD scores higher overall in our independent evaluation (68.2/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

68
bmiMD
Good

bmiMD is a New York-based telehealth provider selling compounded GLP-1s alongside NAD+, sermorelin, MIC-B12 and other longevity injectables at published, term-tiered prices.

Visit bmiMD
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionbmiMDWillow
Overall Score68.2/100 ✓51.9/100
Trust & Safety30%60/100 ✓48/100
Value25%80/100 ✓52/100
Experience20%66/100 ✓62/100
Product Range15%72/100 ✓55/100
Reputation10%62/100 ✓38/100

At a Glance

Founded2022—
HeadquartersNew York, NY—
Publicly tradedNoNo
Treatment categories22
Treatments listed102
Starting price$37/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategorybmiMDWillow
Weight Loss / GLP-1$37
Metformin
$299
Compounded Semaglutide

bmiMD

+Every product page lists prices for 1-, 3-, 6- and 12-month terms before intake: compounded semaglutide runs $119–159/mo and tirzepatide $179–249/mo
+Same price at every dose on compounded GLP-1s, with microdose options for both semaglutide and tirzepatide
+Broader longevity range than most GLP-1-first brands: NAD+ injection and nasal spray, sermorelin as injection, nasal spray or tablet, plus MIC-B12
−About 13% of Trustpilot reviews are 1-star, many describing refrigerated medication arriving warm or left unattended
−Complainants report a $50 consultation fee that was not shown before checkout, plus charges after cancellation
−Lowest advertised prices require prepaying 6 or 12 months up front ($774 or $1,428 for semaglutide)
Read the full bmiMD review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

bmiMD vs Willow — FAQ

Is bmiMD better than Willow?

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bmiMD scores higher overall in our independent evaluation (68.2/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is bmiMD or Willow cheaper?

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bmiMD has the lower starting price (from $37/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do bmiMD and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. bmiMD covers 2 treatment categories total and Willow covers 2.

Still deciding?

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