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BodyLogicMD vs Willow: Which Is Better?

Head-to-head comparison of BodyLogicMD and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

BodyLogicMD scores higher overall in our independent evaluation (53.6/100 vs 51.9/100), leading on trust & safety, product range, reputation. Willow comes out ahead on value, experience.

54
BodyLogicMD
Below Average

Long-running franchise network of independently run bioidentical hormone practices offering compounded BHRT for women and men, plus weight management, through a $79/mo membership with local clinics and telehealth.

Visit BodyLogicMD
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionBodyLogicMDWillow
Overall Score53.6/100 ✓51.9/100
Trust & Safety30%52/100 ✓48/100
Value25%45/10052/100 ✓
Experience20%55/10062/100 ✓
Product Range15%68/100 ✓55/100
Reputation10%55/100 ✓38/100

At a Glance

Founded2003—
HeadquartersBoca Raton, FL—
Publicly tradedNoNo
Treatment categories42
Treatments listed42
Starting price$79/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryBodyLogicMDWillow
Women's Health——
Weight Loss / GLP-1—$299
Compounded Semaglutide

BodyLogicMD

+Over 20 years in operation, with local clinics in roughly 30 states plus telehealth visits from the same practitioners
+Lab-driven protocols: comprehensive panels covering sex hormones, thyroid, adrenal and metabolic markers before treatment
+Treats both women (peri/menopause BHRT) and men (testosterone), with weight management alongside
−Relies on compounded bioidentical hormones and pellets, which are not FDA-approved, and its marketing downplays WHI-era risk data
−Labs, visits and medication prices are not published; reviewers report a $200 new-patient fee, $545 labs and $295 visits on top of membership
−Franchise model means care quality and pricing vary by local practice; Trustpilot 3.4/5 on ~1,000 reviews
Read the full BodyLogicMD review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

BodyLogicMD vs Willow — FAQ

Is BodyLogicMD better than Willow?

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BodyLogicMD scores higher overall in our independent evaluation (53.6/100 vs 51.9/100), leading on trust & safety, product range, reputation. Willow comes out ahead on value, experience.

Is BodyLogicMD or Willow cheaper?

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BodyLogicMD has the lower starting price (from $79/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do BodyLogicMD and Willow both offer?

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Both platforms treat Women's Health, Weight Loss / GLP-1. BodyLogicMD covers 4 treatment categories total and Willow covers 2.

Still deciding?

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