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Dear Brightly vs Hims & Hers: Which Is Better?

Head-to-head comparison of Dear Brightly and Hims & Hers based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 52/100), leading on trust & safety, value, experience, product range, reputation.

52
Dear Brightly
Below Average

Direct-to-consumer prescription tretinoin serum brand offering anti-aging and hormonal acne formulations through async dermatology review.

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78
Hims & Hers
Very Good

The largest publicly traded D2C telehealth platform, offering treatments across hair loss, ED, mental health, skincare, and weight loss.

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Score Breakdown

DimensionDear BrightlyHims & Hers
Overall Score52/10077.5/100 ✓
Trust & Safety30%55/10075/100 ✓
Value25%55/10070/100 ✓
Experience20%50/10085/100 ✓
Product Range15%45/10090/100 ✓
Reputation10%50/10070/100 ✓

At a Glance

Founded20182017
HeadquartersSan Francisco, CASan Francisco, CA
Publicly tradedNoYes (HIMS)
Treatment categories17
Treatments listed29
Starting price$33/mo$11/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryDear BrightlyHims & Hers
Dermatology$33
Night Shift
$30–$55
Custom Acne Cream

Dear Brightly

+Tretinoin-based Night Shift serum is well regarded by patients who complete treatment
+Trial pricing ($66 for 2 months) is well below typical in-office dermatology costs
+Received notable early press coverage (NYT, TechCrunch) establishing category credibility
−Very thin third-party review base (3 Trustpilot reviews) limits confidence in current service quality
−Patients report being charged for products they did not order, with difficulty obtaining refunds
−Standard customer support (email, phone messages) described as unresponsive
Read the full Dear Brightly review →

Hims & Hers

+Widest treatment category coverage of any D2C telehealth brand
+Vertically integrated pharmacy keeps costs down and shipping fast
+Publicly traded with transparent financials
−Compounded GLP-1 programs being phased out after Novo Nordisk deal
−Subscription auto-renewal complaints common on Reddit
−Customer support response times vary
Read the full Hims & Hers review →

Dear Brightly vs Hims & Hers — FAQ

Is Dear Brightly better than Hims & Hers?

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Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 52/100), leading on trust & safety, value, experience, product range, reputation.

Is Dear Brightly or Hims & Hers cheaper?

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Hims & Hers has the lower starting price (from $11/mo vs $33/mo for Dear Brightly). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Dear Brightly and Hims & Hers both offer?

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Both platforms treat Dermatology. Dear Brightly covers 1 treatment category total and Hims & Hers covers 7.

Still deciding?

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