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52
Below Average

Dear Brightly

Direct-to-consumer prescription tretinoin serum brand offering anti-aging and hormonal acne formulations through async dermatology review.

San Francisco, CAFounded 201810-20 employees
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Dermatology

What we like

+Tretinoin-based Night Shift serum is well regarded by patients who complete treatment
+Trial pricing ($66 for 2 months) is well below typical in-office dermatology costs
+Received notable early press coverage (NYT, TechCrunch) establishing category credibility
+When escalated to company leadership directly, patients report responsive resolution

What to watch

−Very thin third-party review base (3 Trustpilot reviews) limits confidence in current service quality
−Patients report being charged for products they did not order, with difficulty obtaining refunds
−Standard customer support (email, phone messages) described as unresponsive
−Packaging quality reported as inconsistent with premium pricing and marketing claims
−Narrow product line limited to three tretinoin-based serums

Full Review

Founded in 2018 in San Francisco, Dear Brightly built its reputation on Night Shift, a prescription tretinoin-and-niacinamide serum, later extending into an Rx Eye Serum and an Rx Hormonal Acne Serum, and drew early press coverage from outlets including the New York Times and TechCrunch. Current third-party sentiment is thin and weak: Trustpilot shows only 3 total reviews at a 2.8/5 average, with complaints spanning unauthorized charges, unresponsive customer support, and packaging that reviewers felt didn't match the premium positioning. The confirmed trial offer ($66 for a 2-month Night Shift supply) undercuts in-office dermatology pricing, but the very low review volume and negative skew suggest a smaller, possibly declining, active customer base relative to compounding-derm peers.

Last researched: 2026-09-19

Pricing

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

TreatmentCategoryPrice/moIncludesNotes
Night ShiftDermatology$33
● Consults○ Lab work● Shipping
$66 for first 2-month supply, then ~$99/quarter
Subscription required
Rx Hormonal Acne SerumDermatology$33–$40
● Consults○ Lab work● Shipping
Subscription required

Score Breakdown

55
Trust & Safety (30%)
55
Value (25%)
50
Experience (20%)
45
Product Range (15%)
50
Reputation (10%)
Trust & Safety55/100
Value55/100
Experience50/100
Product Range45/100
Reputation50/100

How Dear Brightly Stacks Up

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