HomeCompareDear Brightly vs Ro

Dear Brightly vs Ro: Which Is Better?

Head-to-head comparison of Dear Brightly and Ro based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Ro scores higher overall in our independent evaluation (77/100 vs 52/100), leading on trust & safety, value, experience, product range, reputation.

52
Dear Brightly
Below Average

Direct-to-consumer prescription tretinoin serum brand offering anti-aging and hormonal acne formulations through async dermatology review.

Visit Dear Brightly
77
Ro
Very Good

Vertically integrated private telehealth with in-house pharmacy, diagnostics, and an Eli Lilly partnership for branded GLP-1s.

Visit Ro

Score Breakdown

DimensionDear BrightlyRo
Overall Score52/10077/100
Trust & Safety30%55/10085/100
Value25%55/10065/100
Experience20%50/10080/100
Product Range15%45/10075/100
Reputation10%50/10080/100

At a Glance

Founded20182017
HeadquartersSan Francisco, CANew York, NY
Publicly tradedNoNo
Treatment categories15
Treatments listed29
Starting price$33/mo$13/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryDear BrightlyRo
Dermatology$33
Night Shift

Dear Brightly

+Tretinoin-based Night Shift serum is well regarded by patients who complete treatment
+Trial pricing ($66 for 2 months) is well below typical in-office dermatology costs
+Received notable early press coverage (NYT, TechCrunch) establishing category credibility
Very thin third-party review base (3 Trustpilot reviews) limits confidence in current service quality
Patients report being charged for products they did not order, with difficulty obtaining refunds
Standard customer support (email, phone messages) described as unresponsive
Read the full Dear Brightly review →

Ro

+Direct Eli Lilly partnership for branded Zepbound
+Novo Nordisk partnership for branded Wegovy pill at lowest cash-pay price
+In-house pharmacy and diagnostics lab
Higher prices than competitors using compounded medications
$145/mo membership fee on top of medication costs
Narrower treatment range than Hims & Hers
Read the full Ro review →

Dear Brightly vs Ro — FAQ

Is Dear Brightly better than Ro?

Ro scores higher overall in our independent evaluation (77/100 vs 52/100), leading on trust & safety, value, experience, product range, reputation.

Is Dear Brightly or Ro cheaper?

Ro has the lower starting price (from $13/mo vs $33/mo for Dear Brightly). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Dear Brightly and Ro both offer?

Both platforms treat Dermatology. Dear Brightly covers 1 treatment category total and Ro covers 5.

Still deciding?