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Effecty vs Willow: Which Is Better?

Head-to-head comparison of Effecty and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Effecty scores higher overall in our independent evaluation (66.8/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

67

New York-based cash-pay telehealth brand selling compounded GLP-1s, longevity injectables (NAD+, sermorelin, glutathione) and estradiol HRT with no membership fee and published tiered pricing.

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52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

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Score Breakdown

DimensionEffectyWillow
Overall Score66.8/100 ✓51.9/100
Trust & Safety30%60/100 ✓48/100
Value25%76/100 ✓52/100
Experience20%72/100 ✓62/100
Product Range15%66/100 ✓55/100
Reputation10%55/100 ✓38/100

At a Glance

Founded2024—
HeadquartersNew York, NY—
Publicly tradedNoNo
Treatment categories42
Treatments listed92
Starting price$55/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryEffectyWillow
Weight Loss / GLP-1$80
Metformin
$299
Compounded Semaglutide
Women's Health——

Effecty

+No membership fee, and prices are published per product and don't change with dose (semaglutide $130–$170/mo, tirzepatide $190–$235/mo)
+Card is held, not charged, until a prescription is written; shipping is free and expedited
+4.6/5 on Trustpilot across ~1,300 reviews, most citing fast support responses
−Only operating since November 2024; BBB rating is B with three closed complaints
−Visits are chat-only, and the compounding pharmacies are not named on the site
−Lowest advertised prices require 12-month prepayment; month-to-month runs 25–30% higher
Read the full Effecty review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Effecty vs Willow — FAQ

Is Effecty better than Willow?

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Effecty scores higher overall in our independent evaluation (66.8/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Effecty or Willow cheaper?

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Effecty has the lower starting price (from $55/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Effecty and Willow both offer?

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Both platforms treat Weight Loss / GLP-1, Women's Health. Effecty covers 4 treatment categories total and Willow covers 2.

Still deciding?

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