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Everlywell vs Winona: Which Is Better?

Head-to-head comparison of Everlywell and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 58.2/100), leading on trust & safety, value, experience, product range, reputation.

58

At-home diagnostic testing brand offering STD, hormone, and wellness lab kits, with a separate virtual-care pathway for treating positive sexual-health results.

Visit Everlywell
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

Visit Winona

Score Breakdown

DimensionEverlywellWinona
Overall Score58.2/10074.5/100 ✓
Trust & Safety30%62/10070/100 ✓
Value25%58/10075/100 ✓
Experience20%50/10085/100 ✓
Product Range15%62/10065/100 ✓
Reputation10%58/10080/100 ✓

At a Glance

Founded20152020
HeadquartersAustin, TXAustin, TX
Publicly tradedNoNo
Treatment categories25
Treatments listed411
Starting price$45/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryEverlywellWinona
Sexual Health$45–$75
Sexual Health Virtual Care (Treatment)
$79
Sildenafil Arousal Cream

Everlywell

+Per-test pricing is published openly without requiring an account or completed intake form
+Visby rapid PCR option ($149) offers faster at-home result turnaround than standard mail-in lab tests
+Broad diagnostic catalog beyond sexual health (thyroid, food sensitivity, hormone panels) supports repeat testing relationships
−Trustpilot rating is weak and polarized for the category (2.9/5 on 535 reviews: 47% five-star vs. 34% one-star)
−Recurring complaints about kits expiring before patients can use them, with the company declining replacements
−No-returns policy once a kit ships, plus non-refundable shipping fees, add financial friction if a kit is unusable
Read the full Everlywell review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
−No blood work or lab testing required before or during treatment — a clinical concern
−Limited to 33 US states and Puerto Rico — unavailable in 17 states
Read the full Winona review →

Everlywell vs Winona — FAQ

Is Everlywell better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 58.2/100), leading on trust & safety, value, experience, product range, reputation.

Is Everlywell or Winona cheaper?

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Winona has the lower starting price (from $9/mo vs $45/mo for Everlywell). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Everlywell and Winona both offer?

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Both platforms treat Sexual Health. Everlywell covers 2 treatment categories total and Winona covers 5.

Still deciding?

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