Winona
Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.
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Winona has carved out a defensible niche in the underserved menopause care market, scaling to 100,000+ patients since its 2020 founding with a vertically integrated model that controls the pharmacy, physician network, and technology stack. The company's Trustpilot rating of 4.6/5 across 6,000+ reviews is notably strong for telehealth, and its price points ($54-$149/month for core HRT) are competitive with peers like Evernow and Alloy. The lack of required blood work is a clinical gap that differentiates it from premium competitors but keeps the onboarding friction low. Geographic expansion beyond 33 states and potential insurance partnerships represent clear growth vectors. The company appears bootstrapped with no disclosed funding rounds.
Last researched: 2026-03-30
Pricing
| Treatment | Category | Price/mo | Includes | Notes |
|---|---|---|---|---|
| Estrogen Tablets (Estradiol) | Women's Health | $54 | ● Consults○ Lab work● Shipping | 20% off for new customers No subscription needed |
| Progesterone Capsules | Women's Health | $39 | ● Consults○ Lab work● Shipping | No subscription needed |
| Estrogen + Progesterone Combo Cream | Women's Health | $89 | ● Consults○ Lab work● Shipping | No subscription needed |
| Estrogen Patch (FDA-approved) | Women's Health | $149 | ● Consults○ Lab work● Shipping | No subscription needed |
| Estriol Face Cream with Tretinoin | Women's Health | $50 | ● Consults○ Lab work● Shipping | No subscription needed |
| Sildenafil Arousal Cream | Women's Health | $79 | ● Consults○ Lab work● Shipping | No subscription needed |
| Minoxidil Hair Serum | Women's Health | $50 | ● Consults○ Lab work● Shipping | No subscription needed |
| DHEA Capsules | Women's Health | $9 | ● Consults○ Lab work● Shipping | No subscription needed |