HomeCompareLifeMD vs Winona

LifeMD vs Winona: Which Is Better?

Head-to-head comparison of LifeMD and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 68/100), leading on trust & safety, experience, reputation.

68
LifeMD
Good

Publicly traded telehealth betting big on weight loss, with aggressive GLP-1 pricing and fast-growing subscriber base.

Visit LifeMD
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

Visit Winona

Score Breakdown

DimensionLifeMDWinona
Overall Score68/10074.5/100
Trust & Safety30%65/10070/100
Value25%75/10075/100
Experience20%70/10085/100
Product Range15%65/10065/100
Reputation10%60/10080/100

At a Glance

Founded20202020
HeadquartersNew York, NYAustin, TX
Publicly tradedYes (LFMD)No
Treatment categories65
Treatments listed511
Starting price$14/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryLifeMDWinona
Sexual Health$14–$38
Sildenafil (via Rex MD)
$79
Sildenafil Arousal Cream
Hair Loss$14–$27
Finasteride (via Rex MD)
$50
Minoxidil Hair Serum
Dermatology$50
Estriol Face Cream with Tretinoin
Hormone Therapy$99
Testosterone Program (via Rex MD)
$9
DHEA Capsules

LifeMD

+Novo Nordisk partnership for branded Wegovy pill and subscription program
+Eli Lilly partnership for branded Zepbound access
+Publicly traded with quarterly earnings transparency — 25% revenue growth in 2025
Compounded GLP-1s discontinued — pivoted to branded medications
Aggressive marketing draws scrutiny from health professionals
Narrower treatment range than Hims or Ro
Read the full LifeMD review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
No blood work or lab testing required before or during treatment — a clinical concern
Limited to 33 US states and Puerto Rico — unavailable in 17 states
Read the full Winona review →

LifeMD vs Winona — FAQ

Is LifeMD better than Winona?

Winona scores higher overall in our independent evaluation (74.5/100 vs 68/100), leading on trust & safety, experience, reputation.

Is LifeMD or Winona cheaper?

Winona has the lower starting price (from $9/mo vs $14/mo for LifeMD). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do LifeMD and Winona both offer?

Both platforms treat Sexual Health, Hair Loss, Dermatology, Hormone Therapy. LifeMD covers 6 treatment categories total and Winona covers 5.

Still deciding?