HomeCompareRo vs Winona

Ro vs Winona: Which Is Better?

Head-to-head comparison of Ro and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Ro scores higher overall in our independent evaluation (77/100 vs 74.5/100), leading on trust & safety, product range. Winona comes out ahead on value, experience. Winona has the lower entry price (from $9/mo vs $13/mo), so the better value depends on which treatment you need.

77
Ro
Very Good

Vertically integrated private telehealth with in-house pharmacy, diagnostics, and an Eli Lilly partnership for branded GLP-1s.

Visit Ro
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

Visit Winona

Score Breakdown

DimensionRoWinona
Overall Score77/10074.5/100
Trust & Safety30%85/10070/100
Value25%65/10075/100
Experience20%80/10085/100
Product Range15%75/10065/100
Reputation10%80/10080/100

At a Glance

Founded20172020
HeadquartersNew York, NYAustin, TX
Publicly tradedNoNo
Treatment categories55
Treatments listed911
Starting price$13/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryRoWinona
Sexual Health$32–$80
Sildenafil
$79
Sildenafil Arousal Cream
Hair Loss$13–$16
Topical Minoxidil
$50
Minoxidil Hair Serum
Dermatology$50
Estriol Face Cream with Tretinoin

Ro

+Direct Eli Lilly partnership for branded Zepbound
+Novo Nordisk partnership for branded Wegovy pill at lowest cash-pay price
+In-house pharmacy and diagnostics lab
Higher prices than competitors using compounded medications
$145/mo membership fee on top of medication costs
Narrower treatment range than Hims & Hers
Read the full Ro review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
No blood work or lab testing required before or during treatment — a clinical concern
Limited to 33 US states and Puerto Rico — unavailable in 17 states
Read the full Winona review →

Ro vs Winona — FAQ

Is Ro better than Winona?

Ro scores higher overall in our independent evaluation (77/100 vs 74.5/100), leading on trust & safety, product range. Winona comes out ahead on value, experience. Winona has the lower entry price (from $9/mo vs $13/mo), so the better value depends on which treatment you need.

Is Ro or Winona cheaper?

Winona has the lower starting price (from $9/mo vs $13/mo for Ro). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Ro and Winona both offer?

Both platforms treat Sexual Health, Hair Loss, Dermatology. Ro covers 5 treatment categories total and Winona covers 5.

Still deciding?