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FeelGood vs Willow: Which Is Better?

Head-to-head comparison of FeelGood and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

FeelGood scores higher overall in our independent evaluation (61/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

61

FeelGood is a 2026-launched, OpenLoop-powered GLP-1 brand whose promotional page offers compounded semaglutide from $89/mo and tirzepatide from $149/mo with no membership fee, alongside ED and 'longevity' microdose tirzepatide programs.

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52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionFeelGoodWillow
Overall Score61/100 ✓51.9/100
Trust & Safety30%50/100 ✓48/100
Value25%80/100 ✓52/100
Experience20%65/100 ✓62/100
Product Range15%60/100 ✓55/100
Reputation10%40/100 ✓38/100

At a Glance

Founded2026—
HeadquartersSheridan, WY—
Publicly tradedNoNo
Treatment categories42
Treatments listed32
Starting price$75/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryFeelGoodWillow
Weight Loss / GLP-1$75–$149
Compounded Semaglutide (injectable)
$299
Compounded Semaglutide

FeelGood

+Promotional pricing is among the lowest tracked: compounded semaglutide $89/mo and tirzepatide $149/mo, with no membership fee and free shipping
+Clinical care is delivered through OpenLoop's established telehealth provider network
+Native iOS and Android apps plus 24/7 messaging support; HSA/FSA accepted
−Unsubstantiated marketing claims: '100,000+ patients' on a domain registered in February 2026, and a '2.4 years younger' epigenetic-age claim for microdose tirzepatide
−High-pressure sales tactics, including countdown timers, 'price increases soon' banners and 'only 9 spots left this month' prompts
−Prices vary across its own pages ($149 'starting' on the main site vs $89 on the offer page), so the price a patient gets depends on which landing page they arrive through
Read the full FeelGood review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

FeelGood vs Willow — FAQ

Is FeelGood better than Willow?

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FeelGood scores higher overall in our independent evaluation (61/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is FeelGood or Willow cheaper?

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FeelGood has the lower starting price (from $75/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do FeelGood and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. FeelGood covers 4 treatment categories total and Willow covers 2.

Still deciding?

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