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Fem Excel vs Willow: Which Is Better?

Head-to-head comparison of Fem Excel and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Fem Excel scores higher overall in our independent evaluation (63.9/100 vs 51.9/100), leading on trust & safety, value, experience, reputation.

64

Women's bioidentical hormone therapy arm of Excel Medical (sister brand of Male Excel), pairing a $99/mo membership with separately billed compounded estradiol, progesterone, testosterone and thyroid.

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52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

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Score Breakdown

DimensionFem ExcelWillow
Overall Score63.9/100 ✓51.9/100
Trust & Safety30%66/100 ✓48/100
Value25%60/100 ✓52/100
Experience20%72/100 ✓62/100
Product Range15%55/10055/100
Reputation10%64/100 ✓38/100

At a Glance

Founded——
HeadquartersCharlotte, NC—
Publicly tradedNoNo
Treatment categories22
Treatments listed52
Starting price$108/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryFem ExcelWillow
Women's Health$108–$123
PCOS Support (metformin / spironolactone)
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Fem Excel

+Medication prices are published per drug ($50/mo core hormones, testosterone from $15/mo, metformin from $24/mo)
+Full women's hormone menu including testosterone and thyroid, plus metformin and spironolactone for PCOS
+Consistent patient sentiment (4.5/5 Trustpilot on about 820 reviews) and the company answers 95% of negative reviews
−Mandatory $99/mo membership stacks on top of medication, so a two-hormone regimen is about $199/mo before shipping
−Medications are billed every two months, doubling each charge
−Unavailable in AK, AR, CT, HI, ID, LA, MS, NH and RI
Read the full Fem Excel review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Fem Excel vs Willow — FAQ

Is Fem Excel better than Willow?

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Fem Excel scores higher overall in our independent evaluation (63.9/100 vs 51.9/100), leading on trust & safety, value, experience, reputation.

Is Fem Excel or Willow cheaper?

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Fem Excel has the lower starting price (from $108/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Fem Excel and Willow both offer?

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Both platforms treat Women's Health. Fem Excel covers 2 treatment categories total and Willow covers 2.

Still deciding?

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