HomeCompareGoodRx vs Winona

GoodRx vs Winona: Which Is Better?

Head-to-head comparison of GoodRx and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 74.3/100), leading on experience, product range, reputation. GoodRx comes out ahead on trust & safety, value.

74
GoodRx
Good

Prescription discount giant that expanded into telehealth, with the unique advantage of integrated drug price comparison.

Visit GoodRx
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

Visit Winona

Score Breakdown

DimensionGoodRxWinona
Overall Score74.3/10074.5/100
Trust & Safety30%75/10070/100
Value25%85/10075/100
Experience20%70/10085/100
Product Range15%60/10065/100
Reputation10%75/10080/100

At a Glance

Founded20112020
HeadquartersSanta Monica, CAAustin, TX
Publicly tradedYes (GDRX)No
Treatment categories65
Treatments listed511
Starting price$16/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryGoodRxWinona
Sexual Health$18–$59
ED Subscription
$79
Sildenafil Arousal Cream
Dermatology$50
Estriol Face Cream with Tretinoin
Hair Loss$16–$20
Hair Loss Subscription
$50
Minoxidil Hair Serum

GoodRx

+Integrated drug price comparison — find cheapest pharmacy instantly
+Massive existing user trust from discount platform
+Affordable visits starting at $19
Telehealth secondary to core discount business
No integrated pharmacy for fulfillment
Weight loss subscription jumped from $39 intro to $119/mo
Read the full GoodRx review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
No blood work or lab testing required before or during treatment — a clinical concern
Limited to 33 US states and Puerto Rico — unavailable in 17 states
Read the full Winona review →

GoodRx vs Winona — FAQ

Is GoodRx better than Winona?

Winona scores higher overall in our independent evaluation (74.5/100 vs 74.3/100), leading on experience, product range, reputation. GoodRx comes out ahead on trust & safety, value.

Is GoodRx or Winona cheaper?

Winona has the lower starting price (from $9/mo vs $16/mo for GoodRx). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do GoodRx and Winona both offer?

Both platforms treat Sexual Health, Dermatology, Hair Loss. GoodRx covers 6 treatment categories total and Winona covers 5.

Still deciding?