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Heally vs Willow: Which Is Better?

Head-to-head comparison of Heally and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Heally scores higher overall in our independent evaluation (64.2/100 vs 51.9/100), leading on trust & safety, value, product range, reputation. Willow comes out ahead on experience.

64
Heally
Fair

Heally is a San Mateo-based telehealth marketplace offering free consults for branded GLP-1s, compounded longevity drugs (rapamycin, NAD+, sermorelin), hormones and lab testing on a pay-per-refill model.

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52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionHeallyWillow
Overall Score64.2/100 ✓51.9/100
Trust & Safety30%56/100 ✓48/100
Value25%72/100 ✓52/100
Experience20%58/10062/100 ✓
Product Range15%82/100 ✓55/100
Reputation10%55/100 ✓38/100

At a Glance

Founded2016—
HeadquartersSan Mateo, CA—
Publicly tradedNoNo
Treatment categories72
Treatments listed152
Starting price$49/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryHeallyWillow
Weight Loss / GLP-1$49–$50
Metformin
$299
Compounded Semaglutide
Women's Health$99
Perimenopause Treatment
—

Heally

+Free provider consultation and no membership fee; patients pay only when a refill is ordered
+One of the broader longevity menus we track: rapamycin, NAD+ (injection and nasal), sermorelin, glutathione, methylene blue, metformin and acarbose
+Names its medical group (HLY Medical Group PA) and compounding pharmacies (The Pharmacy Hub, Beaker, Red Rock)
−Inconsistent marketing claims: '250,000+ patients' on one page versus 'thousands' on About, and '12,563 reviews' versus 68 on Trustpilot
−25% of Trustpilot reviews are one-star, citing wrong doses shipped, high costs and aggressive renewal outreach
−Weight-loss refills auto-schedule until cancelled, and a card authorization hold is placed about 48 hours before the appointment
Read the full Heally review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Heally vs Willow — FAQ

Is Heally better than Willow?

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Heally scores higher overall in our independent evaluation (64.2/100 vs 51.9/100), leading on trust & safety, value, product range, reputation. Willow comes out ahead on experience.

Is Heally or Willow cheaper?

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Heally has the lower starting price (from $49/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Heally and Willow both offer?

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Both platforms treat Weight Loss / GLP-1, Women's Health. Heally covers 7 treatment categories total and Willow covers 2.

Still deciding?

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