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Keeps vs Lemonaid Health: Which Is Better?

Head-to-head comparison of Keeps and Lemonaid Health based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Keeps scores higher overall in our independent evaluation (69.7/100 vs 66.1/100), leading on trust & safety, value, experience, reputation. Lemonaid Health comes out ahead on product range.

70
Keeps
Good

Hair loss specialist with dermatologist oversight, now owned by Remedy Meds following its acquisition of parent company Thirty Madison.

Visit Keeps
66

A long-running, broad-scope telehealth generalist now operating under new nonprofit ownership following 23andMe's 2025 bankruptcy.

Visit Lemonaid Health

Score Breakdown

DimensionKeepsLemonaid Health
Overall Score69.7/100 ✓66.1/100
Trust & Safety30%68/100 ✓62/100
Value25%70/100 ✓68/100
Experience20%75/100 ✓65/100
Product Range15%62/10080/100 ✓
Reputation10%75/100 ✓55/100

At a Glance

Founded20182013
HeadquartersNew York, NYSan Francisco, CA
Publicly tradedNoNo
Treatment categories14
Treatments listed35
Starting price$10/mo$10/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryKeepsLemonaid Health
Hair Loss$10–$15
Minoxidil (topical)
$10–$25
Hair Loss Treatment (Finasteride)

Keeps

+Deep specialization in hair loss — focused expertise
+Dermatologist consultations included
+Progress photo tracking built into the platform
−No public pricing — costs only visible after starting an intake (a recent change)
−Shipping no longer free: $5 per shipment per Keeps' own FAQ
−New parent Remedy Meds carries a BBB 'F' rating and a 2025 FDA warning letter — ownership risk worth watching
Read the full Keeps review →

Lemonaid Health

+Broad national telehealth generalist spanning sexual health, weight loss, hair loss, mental health, women's health and primary care under one account.
+Low-friction ED pricing: a single $25 consult covers up to 12 refills, with generic medication priced from $2/pill.
+More than a decade of operating history (founded 2013) with an established patient base and four regional medical groups providing licensed physician coverage.
−Ownership in flux: 23andMe acquired Lemonaid for roughly $400M in 2021, then filed for bankruptcy in 2025 and sold it to nonprofit TTAM Research Institute for approximately $10M — patients have no visibility into whether care continuity, medical staffing, or data handling changed under the new owner.
−Full pricing for most services beyond the advertised ED and GLP-1 offers is not published and only appears after intake.
−Trustpilot reviews cite inconsistent provider conduct, including reports of rude or dismissive clinicians and at least one unexplained prescription refusal for a long-term patient.
Read the full Lemonaid Health review →

Keeps vs Lemonaid Health — FAQ

Is Keeps better than Lemonaid Health?

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Keeps scores higher overall in our independent evaluation (69.7/100 vs 66.1/100), leading on trust & safety, value, experience, reputation. Lemonaid Health comes out ahead on product range.

Is Keeps or Lemonaid Health cheaper?

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Their entry prices are similar — both start around $10/mo. Real cost depends on the specific treatment: compare the pricing tables on each review, since inclusions like consults, labs, and shipping differ.

What do Keeps and Lemonaid Health both offer?

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Both platforms treat Hair Loss. Keeps covers 1 treatment category total and Lemonaid Health covers 4.

Still deciding?

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