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Keeps vs Winona: Which Is Better?

Head-to-head comparison of Keeps and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 69.7/100), leading on trust & safety, value, experience, product range, reputation.

70
Keeps
Good

Hair loss specialist with dermatologist oversight, now owned by Remedy Meds following its acquisition of parent company Thirty Madison.

Visit Keeps
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

Visit Winona

Score Breakdown

DimensionKeepsWinona
Overall Score69.7/10074.5/100 ✓
Trust & Safety30%68/10070/100 ✓
Value25%70/10075/100 ✓
Experience20%75/10085/100 ✓
Product Range15%62/10065/100 ✓
Reputation10%75/10080/100 ✓

At a Glance

Founded20182020
HeadquartersNew York, NYAustin, TX
Publicly tradedNoNo
Treatment categories15
Treatments listed311
Starting price$10/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryKeepsWinona
Hair Loss$10–$15
Minoxidil (topical)
$50
Minoxidil Hair Serum

Keeps

+Deep specialization in hair loss — focused expertise
+Dermatologist consultations included
+Progress photo tracking built into the platform
−No public pricing — costs only visible after starting an intake (a recent change)
−Shipping no longer free: $5 per shipment per Keeps' own FAQ
−New parent Remedy Meds carries a BBB 'F' rating and a 2025 FDA warning letter — ownership risk worth watching
Read the full Keeps review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
−No blood work or lab testing required before or during treatment — a clinical concern
−Limited to 33 US states and Puerto Rico — unavailable in 17 states
Read the full Winona review →

Keeps vs Winona — FAQ

Is Keeps better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 69.7/100), leading on trust & safety, value, experience, product range, reputation.

Is Keeps or Winona cheaper?

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Winona has the lower starting price (from $9/mo vs $10/mo for Keeps). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Keeps and Winona both offer?

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Both platforms treat Hair Loss. Keeps covers 1 treatment category total and Winona covers 5.

Still deciding?

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