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Lemonaid Health vs Willow: Which Is Better?

Head-to-head comparison of Lemonaid Health and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Lemonaid Health scores higher overall in our independent evaluation (66.1/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

66

A long-running, broad-scope telehealth generalist now operating under new nonprofit ownership following 23andMe's 2025 bankruptcy.

Visit Lemonaid Health
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionLemonaid HealthWillow
Overall Score66.1/100 ✓51.9/100
Trust & Safety30%62/100 ✓48/100
Value25%68/100 ✓52/100
Experience20%65/100 ✓62/100
Product Range15%80/100 ✓55/100
Reputation10%55/100 ✓38/100

At a Glance

Founded2013—
HeadquartersSan Francisco, CA—
Publicly tradedNoNo
Treatment categories42
Treatments listed52
Starting price$10/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryLemonaid HealthWillow
Weight Loss / GLP-1$129–$399
GLP-1 Weight Loss Program
$299
Compounded Semaglutide

Lemonaid Health

+Broad national telehealth generalist spanning sexual health, weight loss, hair loss, mental health, women's health and primary care under one account.
+Low-friction ED pricing: a single $25 consult covers up to 12 refills, with generic medication priced from $2/pill.
+More than a decade of operating history (founded 2013) with an established patient base and four regional medical groups providing licensed physician coverage.
−Ownership in flux: 23andMe acquired Lemonaid for roughly $400M in 2021, then filed for bankruptcy in 2025 and sold it to nonprofit TTAM Research Institute for approximately $10M — patients have no visibility into whether care continuity, medical staffing, or data handling changed under the new owner.
−Full pricing for most services beyond the advertised ED and GLP-1 offers is not published and only appears after intake.
−Trustpilot reviews cite inconsistent provider conduct, including reports of rude or dismissive clinicians and at least one unexplained prescription refusal for a long-term patient.
Read the full Lemonaid Health review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Lemonaid Health vs Willow — FAQ

Is Lemonaid Health better than Willow?

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Lemonaid Health scores higher overall in our independent evaluation (66.1/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Lemonaid Health or Willow cheaper?

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Lemonaid Health has the lower starting price (from $10/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Lemonaid Health and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. Lemonaid Health covers 4 treatment categories total and Willow covers 2.

Still deciding?

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