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Maximus vs Winona: Which Is Better?

Head-to-head comparison of Maximus and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 65.3/100), leading on trust & safety, value, experience, reputation.

65

Maximus is a Santa Monica-based men's telehealth brand focused on testosterone and blood-flow (ED) protocols with published, comparison-ready pricing.

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75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

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Score Breakdown

DimensionMaximusWinona
Overall Score65.3/10074.5/100 ✓
Trust & Safety30%62/10070/100 ✓
Value25%68/10075/100 ✓
Experience20%72/10085/100 ✓
Product Range15%65/10065/100
Reputation10%55/10080/100 ✓

At a Glance

Founded20202020
HeadquartersSanta Monica, CAAustin, TX
Publicly tradedNoNo
Treatment categories45
Treatments listed611
Starting price$49.99/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryMaximusWinona
Hormone Therapy$99.99
Testosterone Injections (cypionate)
$9
DHEA Capsules
Sexual Health$49.99
Blood Flow ED Protocol
$79
Sildenafil Arousal Cream

Maximus

+Per-protocol prices published on the website rather than gated behind an intake form
+Strong Trustpilot rating (4.4/5, 1,072 reviews) with consistent praise for support responsiveness
+Headline pricing for testosterone and ED protocols is easy to compare side by side
−BBB rating of B- (not accredited), with 18 closed complaints in the last 3 years
−Headline monthly prices require annual billing commitment; effective cost is higher on flexible terms
−Patient reports of unexpected charges and billing errors requiring bank intervention to resolve
Read the full Maximus review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
−No blood work or lab testing required before or during treatment — a clinical concern
−Limited to 33 US states and Puerto Rico — unavailable in 17 states
Read the full Winona review →

Maximus vs Winona — FAQ

Is Maximus better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 65.3/100), leading on trust & safety, value, experience, reputation.

Is Maximus or Winona cheaper?

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Winona has the lower starting price (from $9/mo vs $49.99/mo for Maximus). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Maximus and Winona both offer?

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Both platforms treat Hormone Therapy, Sexual Health. Maximus covers 4 treatment categories total and Winona covers 5.

Still deciding?

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