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Measured vs Ro: Which Is Better?

Head-to-head comparison of Measured and Ro based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Ro scores higher overall in our independent evaluation (77/100 vs 73/100), leading on trust & safety, experience, product range, reputation. Measured comes out ahead on value.

73

Measured is a New York-based, Y Combinator-backed weight-loss telehealth platform that prescribes branded and compounded GLP-1s, handles insurance prior authorizations, and adds dietitian counseling.

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77
Ro
Very Good

Vertically integrated private telehealth with in-house pharmacy, diagnostics, and an Eli Lilly partnership for branded GLP-1s.

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Score Breakdown

DimensionMeasuredRo
Overall Score73/10077/100 ✓
Trust & Safety30%72/10085/100 ✓
Value25%74/100 ✓65/100
Experience20%76/10080/100 ✓
Product Range15%74/10075/100 ✓
Reputation10%66/10080/100 ✓

At a Glance

Founded20212017
HeadquartersNew York, NYNew York, NY
Publicly tradedNoNo
Treatment categories25
Treatments listed119
Starting price$79/mo$13/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryMeasuredRo
Weight Loss / GLP-1$119
Compounded Semaglutide
$149–$299
Branded Wegovy Pill (oral semaglutide)

Measured

+Handles insurance benefit checks and prior authorizations for branded GLP-1s, and also offers cash pay (Wegovy pill $149–299, Zepbound $299–449 plus membership)
+Registered Dietitian nutrition counseling available and usually billed to the patient's insurance
+Strong review record: 4.9/5 across about 600 Trustpilot reviews, with only 2% 1-star
−Available in only 26 states and only to adults aged 18–65
−Branded programs stack a monthly membership ($49 promotional, $129 list) on top of separately billed medication
−No refunds once a billing period has started, including for side effects or intolerance
Read the full Measured review →

Ro

+Direct Eli Lilly partnership for branded Zepbound
+Novo Nordisk partnership for branded Wegovy pill at lowest cash-pay price
+In-house pharmacy and diagnostics lab
−Higher prices than competitors using compounded medications
−$149/mo membership fee on top of medication costs ($39 first month)
−Narrower treatment range than Hims & Hers
Read the full Ro review →

Measured vs Ro — FAQ

Is Measured better than Ro?

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Ro scores higher overall in our independent evaluation (77/100 vs 73/100), leading on trust & safety, experience, product range, reputation. Measured comes out ahead on value.

Is Measured or Ro cheaper?

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Ro has the lower starting price (from $13/mo vs $79/mo for Measured). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Measured and Ro both offer?

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Both platforms treat Weight Loss / GLP-1. Measured covers 2 treatment categories total and Ro covers 5.

Still deciding?

Measured alternativesRo alternativesTake the Match Quiz