Home›Compare›Measured vs Willow

Measured vs Willow: Which Is Better?

Head-to-head comparison of Measured and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Measured scores higher overall in our independent evaluation (73/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

73

Measured is a New York-based, Y Combinator-backed weight-loss telehealth platform that prescribes branded and compounded GLP-1s, handles insurance prior authorizations, and adds dietitian counseling.

Visit Measured
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionMeasuredWillow
Overall Score73/100 ✓51.9/100
Trust & Safety30%72/100 ✓48/100
Value25%74/100 ✓52/100
Experience20%76/100 ✓62/100
Product Range15%74/100 ✓55/100
Reputation10%66/100 ✓38/100

At a Glance

Founded2021—
HeadquartersNew York, NY—
Publicly tradedNoNo
Treatment categories22
Treatments listed112
Starting price$79/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryMeasuredWillow
Weight Loss / GLP-1$119
Compounded Semaglutide
$299
Compounded Semaglutide

Measured

+Handles insurance benefit checks and prior authorizations for branded GLP-1s, and also offers cash pay (Wegovy pill $149–299, Zepbound $299–449 plus membership)
+Registered Dietitian nutrition counseling available and usually billed to the patient's insurance
+Strong review record: 4.9/5 across about 600 Trustpilot reviews, with only 2% 1-star
−Available in only 26 states and only to adults aged 18–65
−Branded programs stack a monthly membership ($49 promotional, $129 list) on top of separately billed medication
−No refunds once a billing period has started, including for side effects or intolerance
Read the full Measured review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Measured vs Willow — FAQ

Is Measured better than Willow?

▾

Measured scores higher overall in our independent evaluation (73/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Measured or Willow cheaper?

▾

Measured has the lower starting price (from $79/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Measured and Willow both offer?

▾

Both platforms treat Weight Loss / GLP-1. Measured covers 2 treatment categories total and Willow covers 2.

Still deciding?

Measured alternativesWillow alternativesTake the Match Quiz