Home›Compare›Noom vs Willow

Noom vs Willow: Which Is Better?

Head-to-head comparison of Noom and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Noom scores higher overall in our independent evaluation (59.8/100 vs 51.9/100), leading on trust & safety, value, experience, reputation. Willow comes out ahead on product range.

60
Noom
Fair

Psychology-driven digital weight management platform combining behavioral coaching with GLP-1 medication prescribing, valued at $3.7B.

Visit Noom
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionNoomWillow
Overall Score59.8/100 ✓51.9/100
Trust & Safety30%65/100 ✓48/100
Value25%60/100 ✓52/100
Experience20%70/100 ✓62/100
Product Range15%35/10055/100 ✓
Reputation10%60/100 ✓38/100

At a Glance

Founded2008—
HeadquartersPrinceton, NJ—
Publicly tradedNoNo
Treatment categories22
Treatments listed82
Starting price$17/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryNoomWillow
Weight Loss / GLP-1$17–$43
Noom Weight (Behavioral Only)
$299
Compounded Semaglutide

Noom

+Best-in-class behavioral change platform with published clinical backing and 4.7-star App Store rating
+Multiple GLP-1 price tiers including unique microdose program at $199/mo
+Strong brand recognition: $3.7B valuation, 18 years of operation, backed by Sequoia/Silver Lake
−$56M class action settlement over autorenewal/cancellation practices; BBB 'D' rating with 1,200+ complaints
−Coaching quality criticized as automated/templated rather than personalized
−No compounded tirzepatide option — limiting for patients wanting dual-agonist mechanism
Read the full Noom review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Noom vs Willow — FAQ

Is Noom better than Willow?

▾

Noom scores higher overall in our independent evaluation (59.8/100 vs 51.9/100), leading on trust & safety, value, experience, reputation. Willow comes out ahead on product range.

Is Noom or Willow cheaper?

▾

Noom has the lower starting price (from $17/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Noom and Willow both offer?

▾

Both platforms treat Weight Loss / GLP-1. Noom covers 2 treatment categories total and Willow covers 2.

Still deciding?

Noom alternativesWillow alternativesTake the Match Quiz