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Nu Image Medical vs Willow: Which Is Better?

Head-to-head comparison of Nu Image Medical and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Nu Image Medical scores higher overall in our independent evaluation (70.5/100 vs 51.9/100), leading on trust & safety, value, product range, reputation.

71

Nu Image Medical is a Tampa-based cash-pay telehealth veteran (founded 2004, online since 2008) with a wide compounded catalog spanning GLP-1s, testosterone, peptides, and men's and women's sexual health.

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52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

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Score Breakdown

DimensionNu Image MedicalWillow
Overall Score70.5/100 ✓51.9/100
Trust & Safety30%66/100 ✓48/100
Value25%74/100 ✓52/100
Experience20%62/10062/100
Product Range15%85/100 ✓55/100
Reputation10%70/100 ✓38/100

At a Glance

Founded2004—
HeadquartersTampa, FL—
Publicly tradedNoNo
Treatment categories72
Treatments listed112
Starting price$3/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryNu Image MedicalWillow
Weight Loss / GLP-1$99
Compounded Semaglutide Injections
$299
Compounded Semaglutide
Women's Health$84
Women's Sexual Health (compounded gel / estradiol vaginal cream)
—

Nu Image Medical

+Roughly 18 years of continuous online operation, far longer than most competitors in the category
+Low entry pricing published on-site: semaglutide from $99/mo (12-month supply), ED tablets from $3, enclomiphene from $80/mo
+One of the widest catalogs reviewed, spanning GLP-1s, testosterone, peptides, NAD+, hair loss, and women's sexual health (Addyi, estradiol cream, compounded gel)
−Strict all-sales-final policy with no refunds except for damaged product, plus explicit chargeback-contest language
−Headline GLP-1 price requires buying a 12-month supply; shorter-term pricing isn't shown before enrollment
−Reviewers report provider replies taking 6–8 days and little proactive follow-up
Read the full Nu Image Medical review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Nu Image Medical vs Willow — FAQ

Is Nu Image Medical better than Willow?

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Nu Image Medical scores higher overall in our independent evaluation (70.5/100 vs 51.9/100), leading on trust & safety, value, product range, reputation.

Is Nu Image Medical or Willow cheaper?

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Nu Image Medical has the lower starting price (from $3/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Nu Image Medical and Willow both offer?

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Both platforms treat Weight Loss / GLP-1, Women's Health. Nu Image Medical covers 7 treatment categories total and Willow covers 2.

Still deciding?

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