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Shameless Care vs Willow: Which Is Better?

Head-to-head comparison of Shameless Care and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Shameless Care scores higher overall in our independent evaluation (66/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

66

Shameless Care is an Illinois sexual-health telehealth company selling ED and female-arousal medications, comprehensive STI testing, DoxyPEP and UTI/BV/yeast treatment as one-time purchases.

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52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

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Score Breakdown

DimensionShameless CareWillow
Overall Score66/100 ✓51.9/100
Trust & Safety30%68/100 ✓48/100
Value25%68/100 ✓52/100
Experience20%66/100 ✓62/100
Product Range15%66/100 ✓55/100
Reputation10%55/100 ✓38/100

At a Glance

Founded2022—
HeadquartersSt. Charles, IL—
Publicly tradedNoNo
Treatment categories42
Treatments listed102
Starting price$63/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryShameless CareWillow
Women's Health$63
UTI / BV / Yeast Infection Treatment
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Shameless Care

+One-time purchases with no auto-renewal, which avoids the recurring-charge complaints common in the category
+Every price is posted on the site, all-in with consult, prescription and shipping (e.g. UTI treatment $63, Shameless Duo from $130)
+Covers men's and women's sexual health, including STI testing, DoxyPEP, herpes suppression and female arousal treatments, which most ED-focused brands don't
−Two of its three named partner pharmacies (Curexa, Belmar) received FDA compounding warning letters in 2023
−Review evidence is mostly the brand's own on-site testimonials; little independent Trustpilot or Reddit footprint
−Compounded ED troches cost about $7–11 per dose, well above generic sildenafil or tadalafil tablets
Read the full Shameless Care review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Shameless Care vs Willow — FAQ

Is Shameless Care better than Willow?

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Shameless Care scores higher overall in our independent evaluation (66/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Shameless Care or Willow cheaper?

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Shameless Care has the lower starting price (from $63/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Shameless Care and Willow both offer?

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Both platforms treat Women's Health. Shameless Care covers 4 treatment categories total and Willow covers 2.

Still deciding?

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