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TruForma Health vs Willow: Which Is Better?

Head-to-head comparison of TruForma Health and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

TruForma Health scores higher overall in our independent evaluation (52.8/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on experience, product range.

53
TruForma Health
Below Average

TruForma Health is a new GLP-1-only storefront that sells compounded semaglutide ($269/mo) and tirzepatide ($359/mo) through the Lion MD prescriber group and five named 503A pharmacies.

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52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionTruForma HealthWillow
Overall Score52.8/100 ✓51.9/100
Trust & Safety30%60/100 ✓48/100
Value25%55/100 ✓52/100
Experience20%55/10062/100 ✓
Product Range15%40/10055/100 ✓
Reputation10%40/100 ✓38/100

At a Glance

Founded2026—
HeadquartersSan Diego, CA—
Publicly tradedNoNo
Treatment categories12
Treatments listed22
Starting price$269/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryTruForma HealthWillow
Weight Loss / GLP-1$269
Compounded Semaglutide (injectable)
$299
Compounded Semaglutide

TruForma Health

+Names its prescribing group (Lion MD, with physician NPIs) and all five dispensing 503A pharmacies, with phone numbers
+Each plan has one published all-inclusive monthly price covering the provider review, medication and shipping
+Physician review promised within 24 hours of a roughly 2-minute intake
−Prices ($269 semaglutide / $359 tirzepatide) are above many compounded competitors that include the same services
−Restrictive refund terms: intake is non-refundable, cancellation fees apply before fulfillment, and an $80 default telemedicine fee is kept after a provider decision
−Homepage testimonials reuse the same names and weight-loss figures seen on other network storefronts (e.g. 'Sandra K., 48 lbs'), and the refund policy lists a support address on an unrelated domain
Read the full TruForma Health review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

TruForma Health vs Willow — FAQ

Is TruForma Health better than Willow?

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TruForma Health scores higher overall in our independent evaluation (52.8/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on experience, product range.

Is TruForma Health or Willow cheaper?

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TruForma Health has the lower starting price (from $269/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do TruForma Health and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. TruForma Health covers 1 treatment category total and Willow covers 2.

Still deciding?

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