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Twentyeight Health vs Willow: Which Is Better?

Head-to-head comparison of Twentyeight Health and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Twentyeight Health scores higher overall in our independent evaluation (75/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

75

Brooklyn-based women's telehealth service covering birth control, emergency contraception, UTI/BV/yeast and herpes treatment, prescription skincare and branded GLP-1s under a $19.99/mo membership ($0 in-network).

Visit Twentyeight Health
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionTwentyeight HealthWillow
Overall Score75/100 ✓51.9/100
Trust & Safety30%76/100 ✓48/100
Value25%80/100 ✓52/100
Experience20%72/100 ✓62/100
Product Range15%72/100 ✓55/100
Reputation10%70/100 ✓38/100

At a Glance

Founded2018—
HeadquartersBrooklyn, NY—
Publicly tradedNoNo
Treatment categories42
Treatments listed72
Starting price$15/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryTwentyeight HealthWillow
Women's Health$15–$19.99
Complete Care Membership
—
Weight Loss / GLP-1—$299
Compounded Semaglutide

Twentyeight Health

+Low entry cost: $19.99/mo membership ($0 when in-network), birth control from $16/pack cash and often $0 with insurance
+Accepts most commercial insurance and Medicaid in multiple states, which few D2C telehealth brands do
+One membership covers contraception, EC, UTI/BV/yeast, herpes, skincare and weight care, and urgent-care prescriptions are ready for pickup in 4–6 hours
−Medications are billed separately from the membership, which some reviewers say caused unexpected charges
−Weight care (branded Wegovy/Zepbound only) is limited to about 22 states, and skincare to a subset of states
−21% of Trustpilot reviews are 1-star, citing billing discrepancies and support communication problems
Read the full Twentyeight Health review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Twentyeight Health vs Willow — FAQ

Is Twentyeight Health better than Willow?

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Twentyeight Health scores higher overall in our independent evaluation (75/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Twentyeight Health or Willow cheaper?

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Twentyeight Health has the lower starting price (from $15/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Twentyeight Health and Willow both offer?

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Both platforms treat Women's Health, Weight Loss / GLP-1. Twentyeight Health covers 4 treatment categories total and Willow covers 2.

Still deciding?

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