Home›Compare›Willow vs Winona

Willow vs Winona: Which Is Better?

Head-to-head comparison of Willow and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

Visit Winona

Score Breakdown

DimensionWillowWinona
Overall Score51.9/10074.5/100 ✓
Trust & Safety30%48/10070/100 ✓
Value25%52/10075/100 ✓
Experience20%62/10085/100 ✓
Product Range15%55/10065/100 ✓
Reputation10%38/10080/100 ✓

At a Glance

Founded—2020
Headquarters—Austin, TX
Publicly tradedNoNo
Treatment categories25
Treatments listed211
Starting price$299/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryWillowWinona
Women's Health——

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
−No blood work or lab testing required before or during treatment — a clinical concern
−Limited to 33 US states and Puerto Rico — unavailable in 17 states
Read the full Winona review →

Willow vs Winona — FAQ

Is Willow better than Winona?

▾

Winona scores higher overall in our independent evaluation (74.5/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Willow or Winona cheaper?

▾

Winona has the lower starting price (from $9/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Willow and Winona both offer?

▾

Both platforms treat Women's Health. Willow covers 2 treatment categories total and Winona covers 5.

Still deciding?

Willow alternativesWinona alternativesTake the Match Quiz