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BodyLogicMD vs Winona: Which Is Better?

Head-to-head comparison of BodyLogicMD and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 53.6/100), leading on trust & safety, value, experience, reputation. BodyLogicMD comes out ahead on product range.

54
BodyLogicMD
Below Average

Long-running franchise network of independently run bioidentical hormone practices offering compounded BHRT for women and men, plus weight management, through a $79/mo membership with local clinics and telehealth.

Visit BodyLogicMD
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

Visit Winona

Score Breakdown

DimensionBodyLogicMDWinona
Overall Score53.6/10074.5/100 ✓
Trust & Safety30%52/10070/100 ✓
Value25%45/10075/100 ✓
Experience20%55/10085/100 ✓
Product Range15%68/100 ✓65/100
Reputation10%55/10080/100 ✓

At a Glance

Founded20032020
HeadquartersBoca Raton, FLAustin, TX
Publicly tradedNoNo
Treatment categories45
Treatments listed412
Starting price$79/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryBodyLogicMDWinona
Hormone Therapy$79
BodyLogicMD Advantage Membership
—
Women's Health—$9
DHEA Capsules

BodyLogicMD

+Over 20 years in operation, with local clinics in roughly 30 states plus telehealth visits from the same practitioners
+Lab-driven protocols: comprehensive panels covering sex hormones, thyroid, adrenal and metabolic markers before treatment
+Treats both women (peri/menopause BHRT) and men (testosterone), with weight management alongside
−Relies on compounded bioidentical hormones and pellets, which are not FDA-approved, and its marketing downplays WHI-era risk data
−Labs, visits and medication prices are not published; reviewers report a $200 new-patient fee, $545 labs and $295 visits on top of membership
−Franchise model means care quality and pricing vary by local practice; Trustpilot 3.4/5 on ~1,000 reviews
Read the full BodyLogicMD review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−Billing runs every 28 days on monthly supplies, which is 13 charges a year rather than 12
−Six of the hormone products and DHEA are advertised as a 'from' price, with dose-level pricing visible only after an intake, so the figures here are floors rather than what most patients pay
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
Read the full Winona review →

BodyLogicMD vs Winona — FAQ

Is BodyLogicMD better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 53.6/100), leading on trust & safety, value, experience, reputation. BodyLogicMD comes out ahead on product range.

Is BodyLogicMD or Winona cheaper?

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Winona has the lower starting price (from $9/mo vs $79/mo for BodyLogicMD). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do BodyLogicMD and Winona both offer?

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Both platforms treat Hormone Therapy, Women's Health. BodyLogicMD covers 4 treatment categories total and Winona covers 5.

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