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Cove vs PlushCare: Which Is Better?

Head-to-head comparison of Cove and PlushCare based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

PlushCare scores higher overall in our independent evaluation (68.3/100 vs 60.8/100), leading on trust & safety, experience, reputation. Cove comes out ahead on value, product range. Cove has the lower entry price (from $15/mo vs $20/mo), so the better value depends on which treatment you need.

61
Cove
Fair

Cove is Thirty Madison's migraine telehealth brand, prescribing generic triptans, preventives and anti-nausea drugs from $45 per quarter, and handling branded CGRP drugs through insurance.

Visit Cove
68

PlushCare is a virtual primary-care membership service that layers weight-loss visits and branded GLP-1 prescriptions onto its core telehealth offering, rather than running a dedicated compounded-GLP-1 program.

Visit PlushCare

Score Breakdown

DimensionCovePlushCare
Overall Score60.8/10068.3/100 ✓
Trust & Safety30%62/10078/100 ✓
Value25%72/100 ✓62/100
Experience20%45/10062/100 ✓
Product Range15%68/100 ✓65/100
Reputation10%50/10072/100 ✓

At a Glance

Founded20182014
HeadquartersNew York, NYSan Francisco, CA
Publicly tradedNoNo
Treatment categories12
Treatments listed33
Starting price$15/mo$20/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryCovePlushCare
Primary Care$15–$25
Generic Triptans (sumatriptan, rizatriptan, naratriptan, eletriptan, zolmitriptan)
$20–$129
PlushCare Membership + Weight-Loss Visit

Cove

+Per-drug prices published for generic triptans, preventives and anti-nausea medication ($45–$75 per 3 months)
+Covers acute, preventive and anti-nausea therapy, plus branded gepants/CGRP drugs via insurance
+Initial consult can be billed to insurance (about $30 average copay) instead of $99 cash
−Trustpilot 1.7/5 across 45 reviews (91% 1-star), unclaimed profile
−Recurring reports of being charged for consults that ended in denial of treatment
−Ongoing $10/month membership on top of medication cost, billed quarterly
Read the full Cove review →

PlushCare

+Low $19.99/mo membership with first month free, and insurance-eligible visits as low as a $30 copay
+Accepts major insurance plans (Aetna, Cigna, Humana), broader than most single-purpose GLP-1 telehealth startups
+Physician-led primary care model covers ongoing and chronic care beyond a single weight-loss funnel
−Branded GLP-1 medication (Zepbound, Wegovy) is billed separately at the pharmacy — without insurance coverage this can run roughly $1,000+/month, dwarfing the low membership fee
−No compounded GLP-1 option, so cash-pay patients without drug coverage face full retail brand pricing
−Trustpilot pattern of unexpected recurring membership charges and difficulty cancelling
Read the full PlushCare review →

Cove vs PlushCare — FAQ

Is Cove better than PlushCare?

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PlushCare scores higher overall in our independent evaluation (68.3/100 vs 60.8/100), leading on trust & safety, experience, reputation. Cove comes out ahead on value, product range. Cove has the lower entry price (from $15/mo vs $20/mo), so the better value depends on which treatment you need.

Is Cove or PlushCare cheaper?

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Cove has the lower starting price (from $15/mo vs $20/mo for PlushCare). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Cove and PlushCare both offer?

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Both platforms treat Primary Care. Cove covers 1 treatment category total and PlushCare covers 2.

Still deciding?

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