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Curology vs Winona: Which Is Better?

Head-to-head comparison of Curology and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 69.7/100), leading on value, experience, reputation. Curology comes out ahead on trust & safety.

70

Custom-compounded prescription skincare pioneer offering personalized acne, rosacea, and anti-aging formulas via async dermatology consults.

Visit Curology
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

Visit Winona

Score Breakdown

DimensionCurologyWinona
Overall Score69.7/10074.5/100 ✓
Trust & Safety30%72/100 ✓70/100
Value25%70/10075/100 ✓
Experience20%68/10085/100 ✓
Product Range15%65/10065/100
Reputation10%72/10080/100 ✓

At a Glance

Founded20142020
HeadquartersSan Francisco, CAAustin, TX
Publicly tradedNoNo
Treatment categories25
Treatments listed211
Starting price$30/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryCurologyWinona
Dermatology$30–$60
Custom Formula
$50
Estriol Face Cream with Tretinoin
Hair Loss$35–$50
Hair Formula
$50
Minoxidil Hair Serum

Curology

+Largest independent compounded-Rx skincare brand, with over a decade of operating history
+Formulas are individually tailored by a licensed provider rather than a fixed SKU
+Customer support is consistently described as fast and helpful when reached
−Recurring complaints about the low-cost trial auto-converting into a full-price subscription with unclear terms
−Strict no-refund policy frustrates patients disputing charges after cancellation
−Phone support is limited; several reviewers were routed to chatbot-only assistance
Read the full Curology review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
−No blood work or lab testing required before or during treatment — a clinical concern
−Limited to 33 US states and Puerto Rico — unavailable in 17 states
Read the full Winona review →

Curology vs Winona — FAQ

Is Curology better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 69.7/100), leading on value, experience, reputation. Curology comes out ahead on trust & safety.

Is Curology or Winona cheaper?

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Winona has the lower starting price (from $9/mo vs $30/mo for Curology). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Curology and Winona both offer?

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Both platforms treat Dermatology, Hair Loss. Curology covers 2 treatment categories total and Winona covers 5.

Still deciding?

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