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Direct Meds vs Oova: Which Is Better?

Head-to-head comparison of Direct Meds and Oova based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Direct Meds scores higher overall in our independent evaluation (74.5/100 vs 56/100), leading on trust & safety, value, experience, product range, reputation.

75

Cash-pay telehealth brand selling compounded GLP-1s, HRT, longevity injectables and a rapid-dissolve ED tablet, filled by named partner pharmacies.

Visit Direct Meds
56
Oova
Fair

At-home urine hormone-tracking kit that quantifies LH, estrogen and progesterone metabolites via a phone app, for fertility and perimenopause; no in-house prescribing.

Visit Oova

Score Breakdown

DimensionDirect MedsOova
Overall Score74.5/100 ✓56/100
Trust & Safety30%72/100 ✓62/100
Value25%82/100 ✓56/100
Experience20%74/100 ✓58/100
Product Range15%72/100 ✓42/100
Reputation10%68/100 ✓55/100

At a Glance

Founded20212017
HeadquartersMiami, FLNew York, NY
Publicly tradedNoNo
Treatment categories61
Treatments listed93
Starting price$53/mo$99/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryDirect MedsOova
Women's Health—$99
Oova Membership (discounted kits + expert consults)

Direct Meds

+Cash-pay only, with per-product prices listed on its storefront
+Names its partner 503A pharmacies (CraftedRx and ChemistryRx)
+Competitive GLP-1 pricing
−GLP-1 tiers carry a three-month billing commitment while the same pages display a Cancel Anytime badge
−Marketing site publishes only two of sixteen-plus prices, one of them only inside invisible schema markup; the real prices sit on a storefront the marketing pages never link to
−FDA warning letter (Sept 2025, ref 716822) — compounded semaglutide and tirzepatide cited as misbranded over claims that they contain the same active ingredient as the branded drugs
Read the full Direct Meds review →

Oova

+Quantitative readings of three hormones (LH, E3G, PdG) versus the yes/no results of standard ovulation strips
+Results can be shared in real time with a patient's own clinician through a HIPAA-compliant provider dashboard
+Kits are FSA/HSA eligible, with posted one-time and recurring pricing
−No prescribing or diagnosis; membership consults are with 'experts' rather than a clearly defined treating clinician
−App reportedly blocks scans outside its calculated testing window, which can leave paid strips unusable
−At roughly $129-$159 per cycle kit, ongoing tracking costs substantially more than basic ovulation strips
Read the full Oova review →

Direct Meds vs Oova — FAQ

Is Direct Meds better than Oova?

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Direct Meds scores higher overall in our independent evaluation (74.5/100 vs 56/100), leading on trust & safety, value, experience, product range, reputation.

Is Direct Meds or Oova cheaper?

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Direct Meds has the lower starting price (from $53/mo vs $99/mo for Oova). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Direct Meds and Oova both offer?

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Both platforms treat Women's Health. Direct Meds covers 6 treatment categories total and Oova covers 1.

Still deciding?

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