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Effecty vs Oova: Which Is Better?

Head-to-head comparison of Effecty and Oova based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Effecty scores higher overall in our independent evaluation (66.8/100 vs 56/100), leading on value, experience, product range. Oova comes out ahead on trust & safety.

67

New York-based cash-pay telehealth brand selling compounded GLP-1s, longevity injectables (NAD+, sermorelin, glutathione) and estradiol HRT with no membership fee and published tiered pricing.

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56
Oova
Fair

At-home urine hormone-tracking kit that quantifies LH, estrogen and progesterone metabolites via a phone app, for fertility and perimenopause; no in-house prescribing.

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Score Breakdown

DimensionEffectyOova
Overall Score66.8/100 ✓56/100
Trust & Safety30%60/10062/100 ✓
Value25%76/100 ✓56/100
Experience20%72/100 ✓58/100
Product Range15%66/100 ✓42/100
Reputation10%55/10055/100

At a Glance

Founded20242017
HeadquartersNew York, NYNew York, NY
Publicly tradedNoNo
Treatment categories41
Treatments listed93
Starting price$55/mo$99/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryEffectyOova
Women's Health—$99
Oova Membership (discounted kits + expert consults)

Effecty

+No membership fee, and prices are published per product and don't change with dose (semaglutide $130–$170/mo, tirzepatide $190–$235/mo)
+Card is held, not charged, until a prescription is written; shipping is free and expedited
+4.6/5 on Trustpilot across ~1,300 reviews, most citing fast support responses
−Only operating since November 2024; BBB rating is B with three closed complaints
−Visits are chat-only, and the compounding pharmacies are not named on the site
−Lowest advertised prices require 12-month prepayment; month-to-month runs 25–30% higher
Read the full Effecty review →

Oova

+Quantitative readings of three hormones (LH, E3G, PdG) versus the yes/no results of standard ovulation strips
+Results can be shared in real time with a patient's own clinician through a HIPAA-compliant provider dashboard
+Kits are FSA/HSA eligible, with posted one-time and recurring pricing
−No prescribing or diagnosis; membership consults are with 'experts' rather than a clearly defined treating clinician
−App reportedly blocks scans outside its calculated testing window, which can leave paid strips unusable
−At roughly $129-$159 per cycle kit, ongoing tracking costs substantially more than basic ovulation strips
Read the full Oova review →

Effecty vs Oova — FAQ

Is Effecty better than Oova?

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Effecty scores higher overall in our independent evaluation (66.8/100 vs 56/100), leading on value, experience, product range. Oova comes out ahead on trust & safety.

Is Effecty or Oova cheaper?

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Effecty has the lower starting price (from $55/mo vs $99/mo for Oova). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Effecty and Oova both offer?

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Both platforms treat Women's Health. Effecty covers 4 treatment categories total and Oova covers 1.

Still deciding?

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