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Fay vs InsideTracker: Which Is Better?

Head-to-head comparison of Fay and InsideTracker based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Fay scores higher overall in our independent evaluation (61.9/100 vs 58.4/100), leading on value. InsideTracker comes out ahead on product range.

62
Fay
Fair

Insurance-billed marketplace for virtual registered-dietitian care (weight management, diabetes, GLP-1 support, PCOS); it does not prescribe medication.

Visit Fay
58

Biomarker-analytics platform selling Quest-drawn blood panels plus an annual membership that turns results into nutrition, supplement and lifestyle recommendations; no prescribing.

Visit InsideTracker

Score Breakdown

DimensionFayInsideTracker
Overall Score61.9/100 ✓58.4/100
Trust & Safety30%66/10066/100
Value25%70/100 ✓50/100
Experience20%62/10062/100
Product Range15%40/10050/100 ✓
Reputation10%62/10062/100

At a Glance

Founded20222009
HeadquartersSchaumburg, ILCambridge, MA
Publicly tradedNoNo
Treatment categories22
Treatments listed12
Starting price$0/mo$12/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryFayInsideTracker
Primary Care—$12
InsideTracker Membership ($149/year)

Fay

+Registered dietitians only, in-network with 700+ plans; many members pay $0 per session
+Pre-booking price estimator based on the member's insurance benefits
+Large clinician bench (3,400+ RDs) covering 30+ specialties including diabetes, PCOS and GLP-1 nutrition support
−No prescribers: Fay cannot prescribe or supply GLP-1s or any other medication
−Insurance estimates are unreliable per reviewers, with '$0 copay' visits later billed at $230 up to $1,400
−Reports of unexpected recurring charges and charges continuing after cancellation
Read the full Fay review →

InsideTracker

+Published pricing, with blood draws at Quest Diagnostics locations nationwide and a mobile-draw option
+Ultimate panel spans roughly 40-50 biomarkers across 10 healthspan categories with a longitudinal dashboard for repeat testing
+More than 15 years of operating history, with HSA/FSA eligibility via Truemed
−No clinician consults or prescriptions; results are informational and must be taken to one's own doctor for treatment
−Mandatory $149/year auto-renewing membership on top of per-test fees; quarterly Ultimate testing runs roughly $1,500/year
−Trustpilot complaints cite unexpected renewal charges and legacy lifetime-access users being pushed into the paid membership
Read the full InsideTracker review →

Fay vs InsideTracker — FAQ

Is Fay better than InsideTracker?

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Fay scores higher overall in our independent evaluation (61.9/100 vs 58.4/100), leading on value. InsideTracker comes out ahead on product range.

Is Fay or InsideTracker cheaper?

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Fay has the lower starting price (from $0/mo vs $12/mo for InsideTracker). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Fay and InsideTracker both offer?

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Both platforms treat Primary Care. Fay covers 2 treatment categories total and InsideTracker covers 2.

Still deciding?

Fay alternativesInsideTracker alternativesTake the Match Quiz