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Fay vs Measured: Which Is Better?

Head-to-head comparison of Fay and Measured based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Measured scores higher overall in our independent evaluation (73/100 vs 61.9/100), leading on trust & safety, value, experience, product range, reputation. Fay has the lower entry price (from $0/mo vs $79/mo), so the better value depends on which treatment you need.

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Fay
Fair

Insurance-billed marketplace for virtual registered-dietitian care (weight management, diabetes, GLP-1 support, PCOS); it does not prescribe medication.

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73

Measured is a New York-based, Y Combinator-backed weight-loss telehealth platform that prescribes branded and compounded GLP-1s, handles insurance prior authorizations, and adds dietitian counseling.

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Score Breakdown

DimensionFayMeasured
Overall Score61.9/10073/100 ✓
Trust & Safety30%66/10072/100 ✓
Value25%70/10074/100 ✓
Experience20%62/10076/100 ✓
Product Range15%40/10074/100 ✓
Reputation10%62/10066/100 ✓

At a Glance

Founded20222021
HeadquartersSchaumburg, ILNew York, NY
Publicly tradedNoNo
Treatment categories22
Treatments listed111
Starting price$0/mo$79/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryFayMeasured
Weight Loss / GLP-1Free–$150
Registered Dietitian Sessions
$119
Compounded Semaglutide

Fay

+Registered dietitians only, in-network with 700+ plans; many members pay $0 per session
+Pre-booking price estimator based on the member's insurance benefits
+Large clinician bench (3,400+ RDs) covering 30+ specialties including diabetes, PCOS and GLP-1 nutrition support
−No prescribers: Fay cannot prescribe or supply GLP-1s or any other medication
−Insurance estimates are unreliable per reviewers, with '$0 copay' visits later billed at $230 up to $1,400
−Reports of unexpected recurring charges and charges continuing after cancellation
Read the full Fay review →

Measured

+Handles insurance benefit checks and prior authorizations for branded GLP-1s, and also offers cash pay (Wegovy pill $149–299, Zepbound $299–449 plus membership)
+Registered Dietitian nutrition counseling available and usually billed to the patient's insurance
+Strong review record: 4.9/5 across about 600 Trustpilot reviews, with only 2% 1-star
−Available in only 26 states and only to adults aged 18–65
−Branded programs stack a monthly membership ($49 promotional, $129 list) on top of separately billed medication
−No refunds once a billing period has started, including for side effects or intolerance
Read the full Measured review →

Fay vs Measured — FAQ

Is Fay better than Measured?

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Measured scores higher overall in our independent evaluation (73/100 vs 61.9/100), leading on trust & safety, value, experience, product range, reputation. Fay has the lower entry price (from $0/mo vs $79/mo), so the better value depends on which treatment you need.

Is Fay or Measured cheaper?

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Fay has the lower starting price (from $0/mo vs $79/mo for Measured). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Fay and Measured both offer?

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Both platforms treat Weight Loss / GLP-1. Fay covers 2 treatment categories total and Measured covers 2.

Still deciding?

Fay alternativesMeasured alternativesTake the Match Quiz