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Fay vs Ro: Which Is Better?

Head-to-head comparison of Fay and Ro based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Ro scores higher overall in our independent evaluation (77/100 vs 61.9/100), leading on trust & safety, experience, product range, reputation. Fay comes out ahead on value. Fay has the lower entry price (from $0/mo vs $13/mo), so the better value depends on which treatment you need.

62
Fay
Fair

Insurance-billed marketplace for virtual registered-dietitian care (weight management, diabetes, GLP-1 support, PCOS); it does not prescribe medication.

Visit Fay
77
Ro
Very Good

Vertically integrated private telehealth with in-house pharmacy, diagnostics, and an Eli Lilly partnership for branded GLP-1s.

Visit Ro

Score Breakdown

DimensionFayRo
Overall Score61.9/10077/100 ✓
Trust & Safety30%66/10085/100 ✓
Value25%70/100 ✓65/100
Experience20%62/10080/100 ✓
Product Range15%40/10075/100 ✓
Reputation10%62/10080/100 ✓

At a Glance

Founded20222017
HeadquartersSchaumburg, ILNew York, NY
Publicly tradedNoNo
Treatment categories25
Treatments listed19
Starting price$0/mo$13/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryFayRo
Weight Loss / GLP-1Free–$150
Registered Dietitian Sessions
$149–$299
Branded Wegovy Pill (oral semaglutide)

Fay

+Registered dietitians only, in-network with 700+ plans; many members pay $0 per session
+Pre-booking price estimator based on the member's insurance benefits
+Large clinician bench (3,400+ RDs) covering 30+ specialties including diabetes, PCOS and GLP-1 nutrition support
−No prescribers: Fay cannot prescribe or supply GLP-1s or any other medication
−Insurance estimates are unreliable per reviewers, with '$0 copay' visits later billed at $230 up to $1,400
−Reports of unexpected recurring charges and charges continuing after cancellation
Read the full Fay review →

Ro

+Direct Eli Lilly partnership for branded Zepbound
+Novo Nordisk partnership for branded Wegovy pill at lowest cash-pay price
+In-house pharmacy and diagnostics lab
−Higher prices than competitors using compounded medications
−$149/mo membership fee on top of medication costs ($39 first month)
−Narrower treatment range than Hims & Hers
Read the full Ro review →

Fay vs Ro — FAQ

Is Fay better than Ro?

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Ro scores higher overall in our independent evaluation (77/100 vs 61.9/100), leading on trust & safety, experience, product range, reputation. Fay comes out ahead on value. Fay has the lower entry price (from $0/mo vs $13/mo), so the better value depends on which treatment you need.

Is Fay or Ro cheaper?

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Fay has the lower starting price (from $0/mo vs $13/mo for Ro). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Fay and Ro both offer?

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Both platforms treat Weight Loss / GLP-1. Fay covers 2 treatment categories total and Ro covers 5.

Still deciding?

Fay alternativesRo alternativesTake the Match Quiz