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Fay vs Willow: Which Is Better?

Head-to-head comparison of Fay and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Fay scores higher overall in our independent evaluation (61.9/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on product range.

62
Fay
Fair

Insurance-billed marketplace for virtual registered-dietitian care (weight management, diabetes, GLP-1 support, PCOS); it does not prescribe medication.

Visit Fay
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionFayWillow
Overall Score61.9/100 ✓51.9/100
Trust & Safety30%66/100 ✓48/100
Value25%70/100 ✓52/100
Experience20%62/10062/100
Product Range15%40/10055/100 ✓
Reputation10%62/100 ✓38/100

At a Glance

Founded2022—
HeadquartersSchaumburg, IL—
Publicly tradedNoNo
Treatment categories22
Treatments listed12
Starting price$0/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryFayWillow
Weight Loss / GLP-1Free–$150
Registered Dietitian Sessions
$299
Compounded Semaglutide

Fay

+Registered dietitians only, in-network with 700+ plans; many members pay $0 per session
+Pre-booking price estimator based on the member's insurance benefits
+Large clinician bench (3,400+ RDs) covering 30+ specialties including diabetes, PCOS and GLP-1 nutrition support
−No prescribers: Fay cannot prescribe or supply GLP-1s or any other medication
−Insurance estimates are unreliable per reviewers, with '$0 copay' visits later billed at $230 up to $1,400
−Reports of unexpected recurring charges and charges continuing after cancellation
Read the full Fay review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Fay vs Willow — FAQ

Is Fay better than Willow?

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Fay scores higher overall in our independent evaluation (61.9/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on product range.

Is Fay or Willow cheaper?

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Fay has the lower starting price (from $0/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Fay and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. Fay covers 2 treatment categories total and Willow covers 2.

Still deciding?

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